Marketing Content Writer

Experience: 3-7 years

Location: Remote

CTC: Upto 15 LPA

Minimum Qualifications
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (is a plus)
• 4+ years of proven work experience as a Marketing Content Writer or similar role, with a portfolio of published writing samples.
• Excellent written and verbal communication skills, with a strong command of grammar, syntax, and style.
• Demonstrated understanding of marketing principles and the ability to tailor content to different stages of the buyer's journey.
• Proficiency in SEO and keyword research tools to optimize content for search engines.
• Familiarity with content management systems (CMS)
• Ability to conduct thorough research on various topics and translate complex information into compelling, accessible content.
• Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Attention to detail and commitment to delivering high-quality, error-free content.
• Creative thinking and the ability to generate innovative content ideas that align with brand objectives.
• Familiarity with digital marketing channels and social media platforms.
• Experience in B2B content
• Background of working in analyst firms or HR Tech Industry is a plus

Roles & Responsibilities
• Write clear, concise, and compelling marketing content, including but not limited to website copy, blog articles, social media posts, email campaigns, video scripts, case studies, white papers, and product descriptions.
• Conduct thorough research to gather information on industry trends, competitors, and target audience preferences to inform content creation.
• Collaborate with content marketing managers, designers, and subject matter experts to gather input, review content briefs, and ensure content aligns with brand guidelines and messaging.
• Optimize content for search engines (SEO) to increase organic visibility and drive traffic to our digital platforms.
• Proofread and edit content for accuracy, grammar, and consistency, ensuring it meets high editorial standards.
• Stay up to date with emerging marketing and content trends, techniques, and best practices, and apply them to enhance content quality and effectiveness.
• Collaborate with cross-functional teams to support various marketing initiatives, such as product launches, promotions, and lead generation campaigns.
• Maintain brand voice and tone consistency across all channels and ensure content is tailored to specific audience segments.
• Manage multiple projects simultaneously and adhere to deadlines, ensuring timely delivery of high-quality content.

Skills: marketing content writer,content writer,b2b