DIGITAL MARKETING SPECIALIST

Location :
Trivandrum

Experience :
1 - 2 Years

Monthly Salary Range :
Not disclosed

Category :
Software Development Trainee

Posted
Today

Job Description

Define Digital Marketing strategies and define short-term goals to help achieve the objectives of sales. Develop, implement and manage Search Engine Optimization, Search Engine Marketing & Handling Social Media Pages and Campaigns. Monitor SEO for the website to identify Keyword trends Manage, observe and provide feedback on all the Digital contents going live. Prepare reports that give insights into the performance of the Digital Marketing campaigns and the overall channels. Stay updated with the latest trends in Digital Marketing and the best practices. Stay updated with the latest Digital Technologies and understand how they affect the current Digital Marketing trends. Do excessive Keyword research and develop and execute the SEO strategy for the websites. Engage in training and programs to up skill. Work with teams - copywriters, designers, and account managers to ensure the content being published is as per the brand guidelines, is informative, and is appealing. Effectively communicate with all stakeholders within or outside the organization. Manage multiple Social Media platforms in parallel and develop ways to increase engagement. Create, Manage, Optimize and Measure campaigns on Google ads Communicate within the organization, as well as outside of the organization (With Industry professionals and influencers) to create a strong marketing network. Prepare Digital Media performance Dashboards to judge effectiveness.

Skills

Bachelor’s/master’s degree in marketing (Preferably digital channels) or any equivalent course BTech Computer Science graduates with a valid Digital Marketing Certification can also apply. Proven experience in building and executing SEO, SEM & Social Media strategies. Excellent knowledge of Google Analytics, Google Business Profile & Google Search Console. Good at understanding Digital Media trends, Digital Media analytics & setting up KPIs to measure web metrics. Familiarity with Web design, user experience, and publishing. Knowledge in tools such as Semrush, Ahrefs, Hootsuite etc. Certifications in digital marketing will be an added advantage. Personal Requirements Excellent interpersonal skills and ability to create good relationships with all stakeholders. A strong individual contributor as well as a good team player. Strong alignment with the organizational objectives