Digital Marketing Executive

“Presto” is a brand owned by ‘Mohan Impressions Pvt Ltd’ , a Company incorporated in 1++5 and has been pioneer in the field of Personalised Gifts. Based in Kolkata , ‘PRESTO’ is today India’s Leading Solution Provider for people who want to enter the business of Personalised Gifts with a wide array of solutions like : Sublimation, Laser Engraving – CO2,Fibre and 3D Crystal, Sand carving, Plotter Vinyl T Shirt Project, Button Badge, Mobile Skin, Digital Printing etc. All leading Pvt. and Govt. companies/organizations are our potential clients.

We are currently hiring a SEO and Digital Marketing Executive for our ecommerce portal prestogifts.com. The website has a monthly traffic of 200k and is one of the top gifting websites in India. The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Responsibilities -

· Optimizing copy and landing pages for search engine optimization.

· Performing ongoing keyword research including discovery and expansion of keyword opportunities.

· Researching and implementing content recommendations for organic SEO success.

· Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).

· Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.

· Ideating, Creating and Optimizing PPC campaigns across all channels like Facebook, Instagram, Google, Youtube, etc. with proper reporting.

Qualification –

· Bachelor’s/Master's degree in Marketing, IT, communications, or related field.

· 3+ years of experience in digital marketing or related field.

· Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

· Proficient in marketing automation tools.

· Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).

· Strong project management skills.

· Excellent written and verbal communication skills.

Office timing: 10am – 7pm (Monday – Saturday)

Job Types: Full-time, Regular / Permanent

Salary: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Leave encashment
Provident Fund
Schedule:

Day shift
Fixed shift
Weekend availability
Supplemental pay types:

Overtime pay
Yearly bonus
Ability to commute/relocate:

Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)
Experience:

Digital marketing: 3 years (Preferred)
Work Location: In person

Speak with the employer
++1 8100652+84