Digital Marketing Executive

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Job description

We are looking for a skilled Digital Marketing Executive for the India region.

Key Responsibilities

• Run & optimize Google Ads, Bing Ads, Facebook Ads, E-mail ads & LinkedIn Ads Campaigns

• User Behaviour Tracking using tools such as Google Tag Manager, and SEMrush.

• Knowledge of Google Keyword Planner / SEMrush Keyword research tools.

• Track, report, and analyze website analytics data via weekly, and monthly reports (Google Analytics/ SEMrush).

• Create landing pages for capturing leads or goal conversion.

• Execute tests, collect, and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.

• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

• Creating targeted campaigns including writing required copy and testing landing pages.

• Working with relevant internal and external stakeholders to create copy and other creative content.

• Provide regular reports on performance metrics and market-related insights.

• Analyse, monitor, and report on ROI for all PPC campaigns.

• Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.

• Manage and monitor spending to ensure it is in line with the assigned budget.

• Keep up to date with market and technology-related developments.

Requirements

2+ years of relevant experience in PPC Advertising

Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns

Hands-on knowledge of remarketing campaigns.

Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)

Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns

Certification (Google AdWords, Facebook Ads) if any will be an added advantage.

Industry Type: IT Services

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

Skills highlighted with ‘‘ are preferred key skills

Digital Marketing

Google ads, Google Keyword Planner, SEMrush, Social media Advertising, Google Tag Manager