Sr |Executive Digital Marketing

Responsibilities

· Execution, Strategy, Management & Client Engagement

· Oversight of all Paid Search & Social campaigns across multiple clients, including leading and coordinating planning, activation, and reporting.

· Activation & Execution; maintenance and optimization of campaigns.

· Oversee ongoing campaign execution management and tactical planning.

· Professional communication with clients, publishers/vendors, and partners

· Understanding client’s business needs, translating those into goals & tangible objectives – and how to maximize those measures of success through tactical strategies and technologies.

· Support in creation and delivery of effective media plan details for integrated Paid Search & Social and native advertising campaign efforts – in context to wider media efforts

· Developing, optimizing, and maintaining Paid Search & Social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.

· Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.

· Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners.

· Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.

· Strong familiarity with 3rd-party tracking vendors and integrating with search & social platforms.

· Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis.

· Develop, document, and implement Paid Search & social media best practices within client accounts.

· Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Qualifications

· Bachelor's Degree or Equivalent Experience

· Minimum 2-4 years of marketing experience

.Job Location : Jodhpur

.Shift timings :1:30 pm - 10:30 pm

.Week Off : Sunday

· 2+ years of Paid Search and/or social experience (both is a plus!)

· Experience in web analytics, ad tracking, and other biddable media is a huge plus! (e.g., Programmatic, Display)

· Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook, Twitter Ads, etc.

· Demonstrable experience working on enterprise level Paid Search & Social media accounts with large ($1m+) budgets but also with small budgets as low as $5K per month.

· Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies.

· Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occurs.

· Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical.

· Ability to effectively communicate processes and tactics to Directors & leadership, clients, peers, and junior members of the team that might be brought on board in the future.

· Technical background is a plus (conversion tagging, FTP, HTML, SQL, etc.)

· Excellent writing and communication skills

· Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills