Product Marketer

Job Overview:

At Zeda.io, we're on the hunt for a Product Marketing Manager - someone who's not afraid to dive headfirst into the funnel metrics and emerge with exciting, effective product marketing campaigns.

Think of yourself as a crucial bridge between our business and product teams, pioneering strategies that push awareness, trigger acquisitions and boost revenue. Your work won’t just be about numbers, though - you'll have the chance to breathe life into our products and build narratives that resonate with our customers.

Your mission, should you choose to accept it:
• Be the Sherlock Holmes of products! Learn and fetch marketing plans from new and existing products, features, and LOBs inside out.
• Run epic PMM campaigns & projects against defined growth marketing objectives. - acquisitions, activation/adoption, retention, revenue, and more across various channels - from inbound and paid channels to partnerships and influencer marketing.
• Develop captivating product narratives and own the communication from end to end.
• Keep your finger on the pulse of our customers’ product usage, untapped opportunities, and buyer personas using data, interviews, surveys, and more.
• Foster a tight-knit bond with the cross-functional teams, understanding product positioning and aligning product offerings accordingly.
• Be the evangelist for Zeda.io, representing us at speaking engagements and penning thought-provoking articles.
• Maintain performance data, reports, and insights on a weekly, monthly, and quarterly basis. We are looking for a data and value-obsessed product marketer.
• Assist sales & front-facing marketing teams with creating campaigns and collateral to generate leads, optimize sales funnels, and drive revenue.

Do you have what it takes?
• 3-5 years of experience as a product marketing professional.
• A spirit of ownership that drives you to spearhead initiatives with minimal guidance.
• Proven success in running impactful product marketing campaigns.
• An affinity for numbers and a knack for deriving insights from performance data and KPIs.
• Expertise with email, automation, and analytics tools such as HubSpot, Clevertap, Mixpanel, Google Analytics, etc.

Good to have:
• Past expertise in copywriting and inbound content creation.
• Previous experience with planning virtual and in-person events and workshops.
• Subject matter expertise in SaaS and prior experience with B2B SaaS startups.
• Basic proficiency using design tools like Canva, Adobe Spark, etc.

What we offer:
• A fun and energetic office environment with sparking conversations.
• Creative freedom to own and drive projects and contribute to the company's success.
• Competitive salary and benefits package with generous ESOPs.
• Regular team outings and house parties to blow off steam and have fun.
• Flexible work timings so you can put in your best efforts in your own creative zone.
• Room for professional growth and development.
• Hybrid work set up (with flexible no. of WFH days every quarter