E|Commerce Executive

As an E-commerce Executive, your primary responsibility will be to manage and optimize the online sales and marketing activities of the company. You will work closely with the e-commerce team to drive revenue growth and improve the overall online customer experience. Your role will involve managing various aspects of the e-commerce website, online marketing campaigns, product listings, customer engagement, and analyzing performance metrics.

Key Responsibilities:

E-commerce Website Management:

Oversee the day-to-day operations of the e-commerce website, ensuring its smooth functioning, usability, and performance.
Manage product listings, including creating and updating product descriptions, images, and prices.
Monitor inventory levels, coordinate with the warehouse or fulfillment team to ensure timely product availability, and resolve any issues related to product availability or shipping.

Online Marketing and Promotions:

Develop and implement online marketing strategies to drive traffic, increase conversions, and improve sales.
Execute digital marketing campaigns across various channels, such as search engine marketing (SEM), social media advertising, email marketing, and affiliate marketing.
Optimize product pages, landing pages, and promotional content for better visibility and conversion rates.
Conduct keyword research and utilize SEO techniques to improve organic search rankings and website traffic.

Customer Engagement and Support:

Enhance the customer experience by ensuring a user-friendly website interface, simplified checkout process, and responsive customer support.
Respond to customer inquiries, resolve complaints, and provide product information and assistance.
Monitor customer reviews and feedback, and take necessary actions to maintain positive brand perception and customer satisfaction.

Analytics and Reporting:

Monitor key performance indicators (KPIs) related to website traffic, sales conversion rates, average order value, and customer engagement.
Analyze data and generate reports to identify trends, opportunities, and areas for improvement.
Utilize analytics tools to track and measure the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.

E-commerce Trends and Competitor Analysis:

Stay updated on the latest trends and advancements in e-commerce, including new technologies, platforms, and consumer behavior.
Conduct competitor analysis to identify market trends, pricing strategies, and promotional activities of competitors.

Qualifications and Skills:
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience in e-commerce operations, digital marketing, or related roles.
• Strong knowledge of e-commerce platforms, content management systems (CMS), and digital marketing tools.
• Proficient in web analytics tools, such as Google Analytics, to track and measure website performance.
• Familiarity with search engine optimization (SEO) techniques and best practices.
• Excellent communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Attention to detail, strong organizational skills, and the ability to manage multiple tasks simultaneously.
• Adaptability and willingness to learn new technologies and industry trends.

Job Type: Full-time

Salary: ₹15,000.00 - ₹20,000.00 per month

Benefits:
• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:
• Day shift