Head | Marketing | BPO|BPM Industry |10|16 yrs

Marketing Head

Job Responsibilities:
• Designs and deploys datadriven online marketing campaigns to create brand awareness and seize marketing opportunities in the USA.
• Deliver tangible results on both brand awareness, positioning and online campaigns.
• Develop and implement marketing strategies that increase demand and aid in revenue growth.
• Communicating organizational marketing plan and developing competitor research.
• Proven success in designing and implementing sophisticated customer journeys for the Csuite.
• Wellversed with TOFU, MOFU, and BOFU strategies.
• Driving the entire gamut of marketing and communications activities with accountability for sales enablement, content creation, thought leadership, demand generation, event management, analyst relations, accountbased marketing, and digital marketing efforts.
• Produce ideas for promotional events or activities and organize them efficiently.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, returnoninvestment and profitloss projections.

Work Experience:
• Minimum of 10 years of experience in Online Marketing, with a proven track record in revenue generation through marketing campaigns in the USA.
• Experience in BPO, BPM, or Service Industry is a must.
• Strong leadership skills with the ability to build and manage highperformance teams.
• Excellent communication and collaboration skills with the ability to work crossfunctionally.
• Solid understanding of digital marketing tactics and tools for organic and paid marketing.
• Strong analytical skills with the ability to enhance the effectiveness of marketing campaigns.
• Budget management experience with the ability to maximize ROI.
• Proven marketing campaign experience.
• Strong copywriting skills