Job Description
Job Title: Social Media Manager
Location: GHAZIABAD / DELHI NCR
Company: Citrus Ecommerce Pvt Ltd
About Us:
At Citrus, we create wonderful services and products that benefit humans and pets. We are seeking a talented and creative Social Media Manager to join our team and help us establish a strong online presence across various social media platforms.
Job Description:
As a Social Media Manager at Citrus Ecommerce, you will be responsible for developing and implementing our social media strategy for various brands.You will play a key role in growing our brand, engaging our audience, and driving business growth through social media channels. This role reports to the Marketing Director/Head of Marketing and collaborates closely with our marketing and content teams.
1. Social Media Strategy and Planning:
- Develop and execute a comprehensive social media strategy aligned with our marketing goals and target audience.
- Create a content calendar, scheduling posts, and planning campaigns to maintain a consistent online presence.
2. Content Creation and Curation:
- Produce high-quality and engaging content, including written posts, images, videos, and stories, tailored to each social media platform.
- Curate relevant and shareable content from various sources to enhance our social media presence.
3. Community Engagement:
- Build and nurture an active and engaged community on social media platforms.
- Respond to comments, messages, and inquiries promptly and professionally.
4. Paid Advertising:
- Plan and execute paid social media advertising campaigns using platforms like Facebook Ads Manager, Instagram Ads, or LinkedIn Ads.
- Monitor ad performance, adjust budgets, and optimize campaigns for maximum ROI.
5. Analytics and Reporting:
- Monitor and analyze key social media metrics to measure the effectiveness of campaigns.
- Generate regular reports on social media performance and provide insights and recommendations for improvement.
6. Stay Updated on Trends:
- Stay current with industry trends, social media best practices, and emerging platforms to continuously improve our social media strategy.
7. Collaboration:
- Collaborate with the marketing team to align social media efforts with overall marketing initiatives.
- Work closely with content creators and designers to ensure consistent brand messaging.
8 Content Creation and Editing:
- Skills in creating and editing visual content, including graphic design and video editing using tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or other relevant software.
6.SEO Knowledge:
- Understanding of search engine optimization (SEO) principles to optimize social media content for search engines and improve discoverability.
7. HTML and Social Media Integration:
- Basic knowledge of HTML and the ability to integrate social media content and sharing features into websites and landing pages.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns.
- In-depth knowledge of social media platforms, trends, and best practices.
- Proficiency in social media management tools and analytics platforms.
- Strong copywriting and content creation skills.
- Excellent communication, interpersonal, and time-management skills.
- Creative thinking and a passion for staying up-to-date with the latest industry trends.
- Ability to work independently and as part of a team.
- Experience with graphic design and video editing tools is a plus.
Key Responsibilities:
Devising strategies to drive online traffic to the company website and app.
Tracking conversion rates and making improvements to the website and app.
Developing and managing digital marketing campaigns.
Improving the usability, design, content and conversion of the company website Review new technologies and keep the company at the forefront of developments in digital marketing.
ROI of marketing campaigns e.g. PPC Campaigns on Keyword Bid, Display campaigns, Mobile Campaigns.
Responsible for strategizing, planning and implementation of steps to increase revenue from domestic and international customers.
Cataloging, merchandizing of products including new product launches on the website.
Strategizing and implementing business growth through different form of digital marketing such as social media marketing, SEO and SEM.
Supervising the team of executive for online reputation management to create positive buzz around brand.
To apply, please submit your resume, a cover letter, and a portfolio of your previous social media work showcasing successful campaigns and strategies.
Citrus Ecommerce is an equal opportunity employer. We encourage candidates of all backgrounds and experiences to apply.
Deadline for Applications: September 12th 2026
We look forward to welcoming a talented Social Media Manager to our team and achieving new heights of online engagement and growth. Join us today for a robust growth of your career and company
