Regional Marketing Manager | Branch Banking

Hiring for Ahmedabad/Bangalore/Kolkata

Job Description:

Regional Branding & Activation support for urban & rural branches, also Strategize and Execute regional level marketing campaigns to meet a business objective. Shall oversee Regional AEM work for urban branches and support marketing & branch team on rural branding and activation.

Key Roles & Responsibilities:

• Work closely with regional marketing spoc plan and execute local activation, merchandising and weekend drives

• Organize & execute all Lead Generation Programs & BTL Activations for both Urban & Rural Branches for the region.

• Designing & implementing the Promotional campaigns for region

• Creating innovative events to generate leads.

• Plan yearly event calendar and execute it effectively

• Marketing initiatives to increase profitability for Branch through Promotions.

• Conceptualizing and executing R&R regional events.

• Development and execution of sales kits for branches, Loan centers and other alternate channels.

• Development of customer engagement programs and micro marketing at branch catchment areas.

• Organizing events such as conferences, seminars, receptions and exhibitions to promote company products & services.

• Assisting in providing marketing support for key product initiatives

• Coordinate with relevant departments, branch stakeholders and internal stakeholders to understand their problem statements. Design marketing solutions to help business teams bridge the gaps and help

• Provide clear direction and priority to the team, external agencies and vendors in terms of defining and meeting objectives

• Must be able to set a vision and intent in terms of creating benchmark initiatives