Performance Marketing Specialist

We are looking for a HIGHLY MOTIVATED candidate to become a core part of our Marketing team, and lead our vision to make instant, affordable diagnostics accessible to every Indian. This is your opportunity to become a part of India’s healthcare revolution, work deeply with the healthcare ecosystem, and save lives.

This role involves strategizing, executing and optimizing PPC campaigns, conducting keyword research, manage bids and analyze performance metrics.

Responsibilities
• Successfully plan, create, and manage PPC campaigns across a variety of channels like Google, Facebook, Instagram, Amazon, Flipkart etc.
• Keyword research and management to optimize bids (add PPC keywords and negative keywords
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to analyze trends, goals, opportunities, and other key performance indicators.
• Stay on top of search engine and PPC industry trends.

Are you our ideal candidate?
• Bachelor's degree or equivalent experience
• Strong communication and interpersonal skills
• Excited about working in a startup environment - more ownership, more hustle, more impact
• Focused and goal-oriented
• Passionate about solving for Indian healthcare ecosystem
• Bonus: Previous experience working with D2C brands or advertising agencies.

Location: Mumbai

Experience: 2+ years

Job Type: Full time, Onsite