Media Planning Executive

Overview of job

We are looking for a digital media professional, handling cutting-edge, exciting brands across sectors/categories. You will be managing the client/publisher relationship and help drive digital media planning for branding campaigns. You would be required to deliver integrated digital solutions to fulfil the client’s business objectives. You will also be included in Pitches from time to time.

Responsibilities of the role:

· Manage day-to-day media buying needs, including negotiating with Publishers to deliver an optimized media plan according to the client objectives.

· Develop and build client knowledge to prepare integrated digital media plans to achieve Client Goals

· Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts.

· Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

· Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals

· Maintain MIS for billing, estimates, ROs, etc.

· Proactively identify new opportunities and pitch innovative ideas

· Help on new business pitches

· Monitor campaign performance, optimize plan to achieve objectives, report and analyze results as per the campaign objectives to maximize the ROI from campaigns. Must-haves

· A graduate with a knack for dynamic digital media planning

· Understanding of different channels including social platforms, search engine marketing programmatic display etc to help create a well-rounded media plan.

· Strong business and analytical skills with an ability to understand paid media concepts quickly

· Strong written and verbal communication, organization, negotiation and troubleshooting skills 3 best things about the job:

1. Opportunity to be the best amongst the best

2. Working within a proven, fast growing team servicing some of the biggest brands in the country

3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency