Marketing Manager

Job Description
• Execute an integrated, strategic marketing communications plan that will drive the company’s corporate solutions and support product launches, demand creation and lead generation.
• Create marketing content for e-brochures, catalogues, fliers, white papers, fact sheets and corporate presentations.
• Develop and manage high impact advertising campaigns across all media types.
• Utilize multiple E-marketing platforms to promote awareness of new products.
• Work with NetCom Learning stakeholders to create a social media strategy that collaborates with marketing, PR and advertising campaigns.
• Create marketing and social media campaigns and strategies, including content ideation, and implementation schedules.
• Create timely and engaging content optimized for the platform used and intended audience.
• Create content calendars for multiple platforms: IG Grid, IG Story, FB, LinkedIn, Twitter, TikTok, YouTube and others.
• Curate content in an aesthetically pleasing fashion
• Community Engagement - Monitor platforms for customer service opportunities
• Ensures brand consistency in marketing and social media messages by working with department members.
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Analyze and report social media actions monthly for successes and new opportunities.
• Research top influencers, competitors and trends in NetCom Learning and partners’ industries
• Research and monitor activity of competitors and is aware of what other brands are doing so NetCom Learning can be relevant and trendy across social media.
• Coordinate among teams to create and distribute engaging written or graphic content in the form of captions, web page, or social media messages
• Stay current with social media trends and tools – includes reading blogs, and listening to podcasts. We want someone with creativity and taking the content to the next level. Be different.

Requirements
• Bachelor’s degree and 7+ years of proven experience as Product Manager and Social Media Manager, or similar role in a B2B environment.
• Highly motivated energetic self-starter, passionate and deeply knowledgeable about NetCom Learning’s market, with a strong vision of where the IT / education markets are headed.
• Strong written and verbal communication skills, qualitative and quantitative analysis skills, and project management skills.
• Ability to quickly learn product features, benefits and educate others.
• Ability to work independently and with teams, in a fast-paced environment.
• Exceptional time management skills including the ability to handle multiple projects and platforms with changing priorities