Branch Manager

Position Title:
Branch Manager

Department:

NDS

Reports To:
Cluster Head

Job Purpose:
• Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless backoffice operations and overall profitable branch
• Enhance existing relationships with customers and build new relationships to increase the customer base
• Ensure compliance with all applicable external and internal regulations and guidelines

Key Accountabilities:
• Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head
• Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets
• Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets
• Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget

Job Duties & responsibilities:
• Generate sales through assets, liability and other banking products as well as TPP
• Monitor on a regular basis the actual achievement of sales targets visavis plans for the branch; take necessary action to minimize deviations, if any
• Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions
• Reduce customer dormancy and customer attrition
• Ensure branch target achievement through effective upselling and cross selling
• Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively
• Ensure effective execution of marketing campaigns and conversion of customer referrals
• Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships
• Address customer queries and grievances escalated by the branch personnel in a timely manner
• Ensure Lead sharing with respective Business like IBG for Assets etc.
• Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting
• Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit
• Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.
• Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel
• Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members
Required Experience
• 68 years in handling Branch of a reputed Bank
Education / Preferred Qualifications
• Graduate /MBA
Core Competencies
• Excellent interpersonal and communication skills
• Ability to build strong relationships with clients.
• Responsible
• Ability to meet deadlines
• Knowledge about internal/external regulations.
Technical Competencies
• Good Computer Knowledge
Work Relationship
• Effective communication between self and superior
• Interpersonal skills & team player
• Display of RED Attitude (Reliable, Easy to deal with & Dependable)
DBS India - Culture & Behaviors

DBS is committed to building a culture where all employees are valued, respected and their opinions count.

We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.

Expected value driven behaviors are:
• Demonstrate Business Performance through PRIDE 2.0 Value Based Propositions
• Ensure Customer Focus by Delighting Customers & Reduce Complaints
• Build Pride and Passion to Protect, Maintain and Enhance DBS' Reputation
• Enhance Self Knowledge, Skills and develop Competencies aimed at continuous improvement
• Maintain the Highest Standards of Honesty and Integrity