PPC Manager

WebXeros Solutions is looking for a PPC Expert who has a passion for online marketing and is comfortable with managing high budgets. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Note: The specific responsibilities and qualifications may vary depending on the organization and its industry. This job description serves as a general guideline for the role of a PPC Manager.

Responsibilities:-
• Campaign Strategy and Planning: Develop comprehensive PPC strategies that align with the organization's objectives.

Identify target audiences, keywords, and ad placements to reach the desired audience effectively.
Set clear campaign goals, budgets, and timelines.
• Ad Campaign Setup and Execution: Create, set up, and manage PPC campaigns across platforms like Google Ads, Bing Ads, Facebook, and others.

Write compelling ad copy and design ad creatives.
Monitor and adjust bids to optimize campaign performance.
Conduct A/B testing to improve ad effectiveness.
• Keyword Research and Analysis: Perform in-depth keyword research to discover relevant search terms.

Continuously analyze keyword performance and adjust strategy as needed.
Implement negative keywords to prevent irrelevant clicks.
• Ad Performance Tracking and Reporting: Use analytics tools to monitor the performance of PPC campaigns.

Provide regular reports and insights on campaign effectiveness.
Make data-driven decisions to optimize campaigns for better results.
• Landing Page Optimization: Collaborate with web developers or designers to create and optimize landing pages for higher conversion rates.

Ensure a seamless user experience for ad click-throughs.
• Budget Management: Monitor and manage campaign budgets to maximize ROI.

Allocate budgets effectively across different campaigns and ad groups.
• Stay Informed and Adapt: Keep up-to-date with industry trends, search engine algorithms, and platform changes.

Adapt strategies to accommodate shifts in the digital marketing landscape.
• Competitive Analysis: Analyze competitors' PPC strategies to identify opportunities and threats.

Adjust campaigns to maintain a competitive edge.
• Adherence to Compliance: Ensure that ad campaigns adhere to search engine policies and regulations.

Stay compliant with legal requirements, such as GDPR or CCPA.

Requirements:-
• 2 year to 3 years of experience in PPC
• Experience in data analysis and reporting
• Familiarity with multiple platforms (e.g. AdWords, Bing Ads & Facebook, etc.) is preferred
• Working knowledge of analytics tools (Google Analytics)
• Excellent communication skills

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus

Work Location: In person

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