Digital Marketing Manager

Job description • Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility, drive online traffic and conversion. • SEO and SEM: Technical SEO analysis, optimize website content for search engines and manage Search Engine Marketing (SEM) activities to boost visibility, reach and sales. • Lead Generation: Increase and meet goals on Lead generation from both Organic and Paid channels (where applicable) • Data Analysis: Regularly analyze digital marketing metrics, use data to drive marketing decisions, and present reports on campaign performance. • Social Media Management: Develop and oversee social media strategies, ensuring consistent brand messaging and engagement with the target audience. • Email Marketing: Create and manage email marketing campaigns, monitor their effectiveness, and adjust based on performance data. • Budget Management: Allocate and manage the digital marketing budget efficiently, ensuring maximum ROI (where applicable). • Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of creativity and continuous improvement. • Market Research: Conduct regular market research to stay updated with the latest digital marketing trends and customer preferences. • Stakeholder Collaboration: Collaborate with other departments (like sales, operations and HR) to ensure alignment of digital marketing strategies with company objectives. • Content Management: Oversee the creation, scheduling, and publishing of engaging content across various digital platforms including social media, websites, and email campaigns. Required Skills and Qualifications • 3+ years of proven experience in digital marketing, with a strong portfolio showcasing successful campaigns. • Bachelor's degree in Marketing, Communications, CS/IT, or a related field. • Proficiency in digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Hubspot, Hootsuite, ahref or SEMRush, etc.). • Strong understanding of SEO, content marketing, and social media strategies. • Excellent analytical and project management skills. • Creative thinker with strong problem-solving abilities. • Superior communication and team leadership skills. • Ability to work under pressure and meet tight deadlines. • Familiarity with web design, WordPress and basic HTML/CSS/JS Role: Head - Digital MarketingIndustry Type: IT Services & ConsultingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: Digital Marketing Job Types: Full-time, Part-time Pay: From ₹10,000.00 per month Schedule: • Day shift Supplemental pay types: • Commission pay • Performance bonus Education: • Bachelor's (Preferred) Experience: • Digital marketing: 3 years (Preferred) • total work: 3 years (Preferred) Work Location: Remote