Digital Marketing Specialist

22 hours ago
Full–time
Apply on LinkedIn
Job description
We MPM Private Limited are leading manufacturers of Foundry Consumables used and applied in the critical spectrum and eco system of casting preparation. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. • Education Any Technical Graduate / Bachelor degree in mktg, communication. • Min Experience 4 years • Work Location M-22, Hingna MIDC, Nagpur • Digital Marketing (Roles & Responsibilities) • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Assist in the formulation of strategies to build a lasting digital connection with consumers • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO, SEM, PPC efforts (keyword, image optimization etc.) • Conduct market research and competitive analysis to identify industry trends and new growth opportunities • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools • Acquire insight in online marketing trends & keep strategies up-to-date • Maintain partnerships with media agencies and vendors • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Assist in the formulation of strategies to build a lasting digital connection with consumers Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO, SEM, PPC efforts (keyword, image optimization etc.) Conduct market research and competitive analysis to identify industry trends and new growth opportunities • Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools Acquire insight in online marketing trends & keep strategies up-to-date • Maintain partnerships with media agencies and vendors Skills Required Proven experience as Digital Marketing Executive or similar role • Excellent understanding of digital marketing concepts & best practices Experience with B2C social media and email campaigns • Knowledge of website CMS and marketing automation tools • Working knowledge of advertisement serving tools Familiarity with UI/ UX design principles and best web design practice. • Skills and experience in creative content writing and Graphic Design. Analytical mindset and critical thinking Excellent communication and interpersonal skills • E-mail hr@mpmindia.com • Call +307737248 • Website www.mpmindia.com