WhatsApp|Email Marketing Managers

Pay
From ₹6,00,000 a year
Job type
Full-time
Shift and schedule
Day shift
 
Location
Kochi, Kerala
 
Full job description
Requirements and skills ● 3-5 years of experience in campaign management, particularly using the retention platform. ● Strong understanding of mobile marketing strategies and best practices. ● Analytical mindset with proficiency in interpreting campaign performance data. ● Excellent communication and collaboration skills. ● Familiarity with marketing automation and CRM systems.

Campaign Planning: ● Collaborate with clients and internal teams to understand campaign objectives and goals. ● Develop comprehensive campaign plans using the retention platform to achieve desired outcomes. Platform Expertise: ● Demonstrate expertise in using the retention platforms for campaign management, including push notifications, in-app messaging, emails,whatsapp and other engagement channels. Segmentation and Targeting: ● Implement audience segmentation strategies to target specific user groups with personalized and relevant messaging. ● Utilize data-driven insights to optimize targeting parameters. Content Creation: ● Collaborate with content creators to develop compelling and engaging content for retention campaigns. ● Ensure consistent branding and messaging across all communication channels. A/B Testing: ● Design and execute A/B tests to optimize campaign performance. ● Analyze results and iterate on campaigns based on data-driven insights. Automation Workflows: ● Create and optimize automated workflows within the platform to streamline communication and enhance user journeys. ● Implement drip campaigns, onboarding sequences, and re-engagement strategies. Performance Analysis: ● Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversions, and user retention. ● Provide regular reports and insights to clients and internal stakeholders. Optimization Strategies: ● Develop and implement strategies to optimize the campaigns for better engagement and conversion rates. ● Collaborate with data analysts to identify areas for improvement. Client Collaboration: ● Work closely with clients to understand their business needs, preferences, and key performance indicators. ● Conduct regular meetings to review campaign performance and discuss optimization strategies. Integration with Other Tools: ● Collaborate with IT and data teams to integrate retention platforms with other marketing tools. ● Ensure seamless data flow and synchronization for comprehensive campaign management.

Job Type: Full-time

Pay: From ₹600,000.00 per year

Schedule:

Day shift
Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

WhatsApp Marketing: 1 year (Preferred)
Email Marketing: 1 year (Preferred)
Work Location: In person