Social Media Marketing Specialist

Job Description:

As a Junior Social Media Marketing Executive, you will play a crucial role in developing and implementing social media strategies that enhance our brand visibility and engagement across various platforms. You will be responsible for creating and curating high-quality content, managing social media accounts, and utilizing advanced tools and techniques to grow our online community organically.

Key Responsibilities:
• Content Curation: Source and curate engaging and relevant content to share across all social media platforms.
• Copywriting: Write compelling and creative copy for social media posts, ensuring it aligns with our brand voice and resonates with our audience.
• Graphic Design: Create visually appealing graphics for social media using tools like Canva, Adobe Photoshop, and Adobe Illustrator.
• Social Media Post Design: Design and schedule posts for various social media platforms, ensuring a consistent and cohesive look and feel.
• Proficiency with AI Tools Utilize AI tools to enhance content creation and streamline social media management processes.
• Video Editing/Reel Edits: Edit videos and create engaging reels for platforms like Instagram and TikTok.
• Organic Growth: Develop and execute strategies to grow our social media channels organically, increasing follower count and engagement rates.
• International Client Experience: Manage social media campaigns for international clients, understanding and catering to diverse audiences.
• Meta Ads Experience: Plan, create, and optimize Meta (Facebook and Instagram) ads to achieve desired campaign objectives.
• Proficiency in Canva/Adobe Software: Demonstrate expertise in using Canva for quick designs and Adobe software (Photoshop, Illustrator) for more complex graphic design tasks.

Skills and Qualifications:
• Proven experience in social media marketing and content creation.
• Strong copywriting skills with a creative flair.
• Proficient in graphic design and video editing tools.
• Ability to design engaging social media posts that capture audience interest.
• Familiarity with AI tools used for marketing like Chatgpt, Copy.ai and more..
• Hands-on experience with content marketing
• Experience in editing videos and creating social media reels.
• Track record of growing social media channels organically like Linkedin, Instagram, Facebook, Twitter and more.
• Experience working with international clients and understanding global social media trends.
• Proficiency in using Canva, Adobe Photoshop, Adobe Illustrator, and other relevant graphic design software.
• Knowledge of Meta ads management and optimization.
• Strong analytical skills to measure the effectiveness of social media campaigns.
• Excellent communication and collaboration skills.

Preferred Qualifications:
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Additional certifications in social media marketing or digital marketing.
• Experience with social media management tools (e.g., Hootsuite, Buffer