Digital Marketing Coordinator

Job description
Do you have a passion for digital marketing with a focus on content creation, SEO, and Google Ads? We're seeking a creative and detail-oriented Digital Marketing Coordinator to join our dynamic marketing team! If you're eager to make an impact by optimising web content and driving traffic through strategic keyword research and ad campaigns, this is your perfect role.

What You'll Be Doing
• Content Creation: Develop and optimise high-quality content for our website, including blogs, landing pages, and customer stories, to engage our audience and drive conversions.
• SEO and Keyword Research: Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve our search engine rankings and increase organic traffic.
• Google Ads Management: Plan, create, and manage effective Google Ads campaigns to boost visibility, attract targeted traffic, and achieve conversion goals.
• Website Maintenance: Regularly update and enhance website content to ensure it remains fresh, relevant, and aligned with our marketing goals.
• Performance Analysis: Monitor and analyse website and ad performance using tools like Google Analytics and provide actionable insights to improve content and campaign effectiveness.
• Collaboration: Work closely with the Marketing Manager to align content strategies with broader marketing objectives and support the execution of digital campaigns.
• Content Calendar: Assist in planning and maintaining a content calendar that supports SEO initiatives and keeps our audience engaged.
• Email Marketing: Design and deliver impactful email marketing campaigns that make our products stand out.

Person Specification/Requirements
• Minimum of two years of experience in digital marketing, with a strong focus on content creation, SEO, and Google Ads.
• Proven experience in conducting keyword research and optimising content for SEO.
• Proficient in managing Google Ads campaigns, with a track record of driving successful outcomes.
• Excellent copywriting skills with the ability to create engaging, SEO-friendly content.
• Strong organisational, interpersonal, and communication skills (both written and verbal).
• Experience using content management systems (CMS) and familiarity with website analytics tools like Google Analytics.
• Self-motivated and able to manage multiple projects simultaneously while meeting deadlines.
• Experience with CRM platforms, preferably HubSpot.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to occasionally work weekends or evenings if required.

If you're passionate about leveraging content, SEO, and digital advertising to drive business growth, we want to hear from you!