Health Content Marketing Manager

Qualifications
The right candidate is a B2B creative marketing professional, preferably with a writing and content background, and familiarity with US healthcare
3+ years of B2B marketing experience
3+ years of experience marketing to healthcare organizations
Experience building a content and thought leadership strategy and annual content calendar
Experience building presentations for conferences and/or webinars
Benefits
We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life
Our Benefits Include
Competitive pay
Generous employee discount
Physical and mental well-being support
Responsibilities
As the Content Marketing Manager, you will be responsible for owning content strategy and execution for healthcare leadership audiences
This role will report to the Associate Director of Marketing and will work closely with the Campaigns Manager and Email Marketing Manager to achieve marketing priorities
Responsibilities include building and owning a quarterly content calendar, working cross-functionally to create engaging content across media (webinars, white papers, conference presentations, blogs, guides, etc.). Support the creation of advertising tactics as necessary
Ultimately, you should be able to bring imagination and enthusiasm to the task of developing our content strategy and brand presence
Design content marketing strategies and set quarterly content goals
Lead content marketing initiatives to achieve business targets
Collaborate with Campaigns Manager to develop key assets for marketing campaigns
Incorporate key messaging
Deliver engaging content on a regular basis that advances the Best Buy Health story, including blogs and articles, webinars and presentations, white papers, videos, and social posts
Ensure style consistency, edit, proofread and improve content
Lead quality assurance for all external content
Optimize content considering SEO and Google Analytics
Manage content creation bandwidth by strategically leveraging freelance support
Develop content promotion plans in accordance with the campaigns calendar
Gather feedback and ideas for content from across the business and customers
Interview customers and industry experts
Job description
As the Content Marketing Manager, you will be responsible for owning content strategy and execution for healthcare leadership audiences. The right candidate is a B2B creative marketing professional, preferably with a writing and content background, and familiarity with US healthcare. Knowledge of pharma/life sciences industry and health plan audiences is a plus. This role will report to the Associate Director of Marketing and will work closely with the Campaigns Manager and Email Marketing Manager to achieve marketing priorities.

Responsibilities include building and owning a quarterly content calendar, working cross-functionally to create engaging content across media (webinars, white papers, conference presentations, blogs, guides, etc.). Support the creation of advertising tactics as necessary.

Ultimately, you should be able to bring imagination and enthusiasm to the task of developing our content strategy and brand presence.

This role is remote eligible, which means you would work virtually from home or another US based non-Best Buy Health location.

What You’ll Do
• Design content marketing strategies and set quarterly content goals
• Lead content marketing initiatives to achieve business targets
• Collaborate with Campaigns Manager to develop key assets for marketing campaigns
• Incorporate key messaging
• Deliver engaging content on a regular basis that advances the Best Buy Health story, including blogs and articles, webinars and presentations, white papers, videos, and social posts
• Ensure style consistency, edit, proofread and improve content. Lead quality assurance for all external content.
• Optimize content considering SEO and Google Analytics
• Manage content creation bandwidth by strategically leveraging freelance support
• Develop content promotion plans in accordance with the campaigns calendar
• Gather feedback and ideas for content from across the business and customers
• Interview customers and industry experts

Basic Qualifications
• 3+ years of B2B marketing experience.
• 3+ years of experience marketing to healthcare organizations
• Experience building a content and thought leadership strategy and annual content calendar
• Experience building presentations for conferences and/or webinars

Preferred Qualifications
• Proficiency in WordPress or other Content Management Software
• Understanding of web publishing requirements
• Excellent communication and writing skills in English
• Expertise in social media platforms(LinkedIn)
• Project management skills and attention to detail
• Editorial experience with an ability to understand audience preferences
• Experience managing other writers
• Knowledge of Health plans, pharma/life sciences industry
• Ability to travel occasionally within the US (3-5x/year)
• Experience leveraging AI with content strategy and/or workflow

What’s In It For You

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our Benefits Include
• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About Us

Best Buy Health aims to enrich lives through technology and meaningful connections. We do that by focusing on consumer health products that help people live healthier lives, device-based emergency response services for the active aging population and virtual care offerings that help connect patients to physicians.

Best Buy Health is an Affirmative Action and Equal Opportunity Employer dedicated to creating an inclusive environment that values the diversity of our employees and does not discriminate against any employee or applicant. We are committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, ****** orientation, gender identity, genetic information, or any other protected characteristic under applicable law. Learn more about our Affirmative Action Policy Statement HERE.

Reasonable Accommodation

Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth and related conditions. If you need a reasonable accommodation in the application process - to access job postings, to apply for a job, for a job interview, for pre-employment testing or with the onboarding process - please contact Talent Acquisition at talent.acquisition@bestbuy.com.

To learn more about, view the “Know Your Rights” poster and Pay Transparency Nondiscrimination Provision HERE.PandoLogic. Keywords: Content Marketing Manager, Location: Boston, MA - 02108