Marketing Specialist

Our client is on the lookout for a seasoned Marketing Specialist to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of our clients ERP software in the UKI region.

Based in the UK, our client is an on-demand financial management and human capital management software vendor. An ambitious, fast-paced forward-thinking company with ‘Fun’ at the core of their work.

Location: London

Type: Hybrid

Duration: 12 months

Visa sponsorship: No

Job Reference: BBBH 25322

KEY RESPONSIBILITIES:
• Use data insights to inform decision-making and execute high quality campaigns and events for a market segment aligned closely with the overall marketing and business objectives for the UK & Ireland.
• Lead the planning and execution of integrated marketing campaigns, encompassing but not exclusively events, digital, outbound sales, and social.
• Seamlessly deliver marketing initiatives, executed within budget, logistics, timelines & vendor management
• Track and report on performance of the marketing activities against KPI’s and ROI to maximise impact, engagement and future planning
• Collaborate with the partner and channel ecosystem, creating co-marketing programmes
• Collaborate closely with our client’s UK&I sales leaders and GTM teams e.g. pre-sales, partners, Customer success. As well as EMEA and Global Marketing e.g. Digital, Campaigns, Product Marketing, Partner Marketing, ABM to integrate and execute high performing, compelling and relevant marketing programs
• Be responsible for communications with sales team on Marketing activity
• Proactively bring new ideas and improved processes to the team for consideration.
• Think differently and execute exceptionally.

MINIMUM QUALIFICATIONS:
• 2-6 years of experience in developing and executing field based demand generation campaigns including events, digital, outbound sales and social
• Experience using data insights to inform decision making
• Experience in B2B

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