Digital Marketing Manager

Job description
Digital Marketing Manager

Fleet, Hampshire

Salary £40,000 - £45,000

Office based and then hybrid after probation period

Talent Hub are working in partnership with a market leading company in the Tech industry sector. The UK office is hiring a Digital Marketing Manager with excellent lead generation skills in a B2B market. Previous experience and skills in using Hubspot is also required for this varied job.

This job requires working from the Fleet, Hampshire office. This is NOT a fully remote working job.

Responsibilities for this Digital Marketing Manager job include:
• Create and develop the Marketing strategy and plan for all tech platforms and channels.
• Deliver lead gen’ campaigns for the UK market, working alongside the Sales team in data capture and inbound marketing activities.
• Create engaging web and digital content, including customer case studies, video content on product and data information for various industries and sectors.
• Maximise customer retention as well as new client acquisition, utilising their Hubspot tool for CRM.
• Create, deliver and drive thought leadership pieces for multiple digital channels, including web, blogs, LinkedIn, customer newsletters etc.
• Manage and develop the SEO and PPC specialists, ensuring latest trends, best practise and increased ROI are achieved.
• Managing and updating the web optimisation, from content to user journeys, data capture and ensuring this all ties in with the Hubspot CRM.
• Analysis and reporting on all digital platforms, channel and tools. Suggesting improvements and ensuring latest trends and best practise are adhered to.

For this Digital Marketing Manager, you should have:
• Worked in a B2B marketing job, ideally at Senior Marketing Executive or Manager level.
• Be educated to Degree level or equivalent in Marketing or Business.
• Previous experience and proven skills in using Hubspot.
• Successfully managed and delivered email marketing campaigns for a B2B target audience.
• Ideally worked in SaaS or Tech industries.
• Solid understanding of PPC and SEO.
• Confidently worked with senior members of the team and with clients.
• A self starter, ideas lead, creative and able to work to deadline, brand and budget.
• Passionate about Digital Marketing and keep up to date with the latest trends.

Benefits include:

Working from after passing probation

Casual office and supportive team

Good pension and holidays and many more….