Job Description
Qualifications
BA/BS degree or the equivalent combination of training and experience
Minimum of 5 years of 3rd Party Paid Media (Display) advertising experience
Industry experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)
Strong project management skills
Comfortable managing and analyzing large sets of data
Comfortable working in and using marketing management tools and reports such as Google Ads, Google Analytics, Looker Studio, Salesforce, and Eloqua
Experience managing 3rd party media buys
Responsibilities
In this role, you will be responsible for assisting in the planning, negotiation, execution, optimization, and measurement of results for 3rd Party Paid Media; mostly display advertising
Execute and manage direct paid media buys, RFPs, and proposals with 3rd party publishers
Own the paid media campaign setup process: tracking implementation, ad trafficking, and reporting for Display campaigns
Assist in the development of paid media plans, campaign budgets, desired flights, and performance goals
Monitor and measure the performance of digital marketing efforts via web analytics tools and provide corresponding analysis through regular and ad-hoc reporting
Develop and/or adjust reports as needed to ensure reporting meets the needs of marketing colleagues
Collaborate with our marketers and agency partner to plan, develop, and execute the launch of new Paid Search (PPC) campaigns, or make updates and optimizations to existing campaigns
Job description
Our client, a medical device company that manufactures, distributes, and installs instruments used across the healthcare field, is hiring a Digital Marketing Coordinator to join their Paid Media team in Waltham, MA. In this role, you will be responsible for assisting in the planning, negotiation, execution, optimization, and measurement of results for 3rd Party Paid Media; mostly display advertising.
This opportunity to define and develop the digital paid media strategy at a world-renowned biotechnology leader begins as a 5-month, W2 contract that offers competitive benefits and the potential to extend or convert to permanent employment!
Responsibilities:
• Execute and manage direct paid media buys, RFPs, and proposals with 3rd party publishers
• Own the paid media campaign setup process: tracking implementation, ad trafficking, and reporting for Display campaigns
• Assist in the development of paid media plans, campaign budgets, desired flights, and performance goals
• Monitor and measure the performance of digital marketing efforts via web analytics tools and provide corresponding analysis through regular and ad-hoc reporting
• Develop and/or adjust reports as needed to ensure reporting meets the needs of marketing colleagues
• Collaborate with our marketers and agency partner to plan, develop, and execute the launch of new Paid Search (PPC) campaigns, or make updates and optimizations to existing campaigns
Qualifications:
• BA/BS degree or the equivalent combination of training and experience
• Minimum of 5 years of 3rd Party Paid Media (Display) advertising experience
• Industry experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)
• Strong project management skills
• Comfortable managing and analyzing large sets of data
• Comfortable working in and using marketing management tools and reports such as Google Ads, Google Analytics, Looker Studio, Salesforce, and Eloqua
• Experience managing 3rd party media buys
Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
