Sales and Marketing Executive

Sales and Marketing Executive

Job Overview:

We are seeking a passionate and driven Sales and Marketing Executive to join our pre-primary school team. This role is integral in promoting our school, driving enrollment, and building a strong community presence. The ideal candidate will have a blend of sales acumen and marketing creativity, with a deep understanding of the education sector and a commitment to fostering early childhood development.

Key Responsibilities:

Sales Responsibilities:
• Develop and implement strategies to increase student enrollment and attract prospective families.
• Conduct outreach to local communities, organizations, and businesses to promote the school.
• Organize and participate in school tours, open houses, and other enrollment-related events.
• Build and maintain relationships with parents, guardians, and local community leaders.
• Address inquiries and provide information to prospective families about school programs, curriculum, and enrollment processes.
• Monitor and analyze enrollment trends and adapt strategies to meet targets.

Marketing Responsibilities:
• Create and execute marketing campaigns to raise awareness of the school’s offerings and brand.
• Develop engaging content for the school’s website, social media channels, newsletters, and promotional materials.
• Design and distribute flyers, brochures, and other marketing collateral.
• Manage the school’s online presence, including social media profiles and website updates.
• Coordinate and execute community engagement activities, including events, workshops, and partnerships.
• Track and measure the effectiveness of marketing initiatives and adjust strategies as needed.

Qualifications:
• Bachelor’s degree in Marketing, Communications, Education, or a related field.
• Proven experience in sales and marketing, preferably in the education sector or a related field.
• Strong understanding of early childhood education and the needs of parents seeking pre-primary education.
• Excellent communication, presentation, and interpersonal skills, fluency in English
• Proficiency in digital marketing tools and platforms (e.g., social media, email marketing).
• Ability to develop creative marketing materials and content.
• Strong organizational skills and the ability to manage multiple tasks and projects effectively.
• Familiarity with CRM systems and marketing analytics tools is a plus.
• Experience working in a school or educational environment is advantageous.

Job Type: Full-time

Schedule:
• Day shift

Education:
• Bachelor's (Required)

Work Location: In person