Digital Marketing Executive

Job Title: Digital Marketing - App Store Optimization(ASO)

Job Overview:
• We are seeking a experience Digital Marketer for our App Store Optimization (ASO) department to join our team. The ASO executive will be responsible for optimizing our mobile applications' visibility and ranking in various app stores. The ideal candidate should have a deep understanding keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

Key Responsibilities:
• Working with ASO team to develop and implement app store optimization strategies that align with the overall marketing strategy and to achieve weekly goals and targets.
• Conducting keyword research to identify relevant and high-volume keywords for app listings
• Writing compelling app descriptions and titles using relevant keywords to improve search rankings
• Creating and optimising app screenshots and videos to showcase app features and benefits
• Managing app reviews and ratings to ensure a positive reputation and address user feedback
• Analyzing app store analytics data to track performance and identify areas for improvement
• Staying up-to-date with changes in app store algorithms and industry best practices to continually optimise app listings

Required Skills Competencies:
• Passion for SEO, SEM and Digital Marketing.
• understanding of the app store ecosystem
• Proficiency in MS Excel, PowerPoint, and Word.
• An analytical bent of mind and data driven attitude. We are looking for someone who can crunch numbers to find answers and patterns and then communicate them through ASO strategy.
• Hence, data analysis and comfort with numbers is an important requirement for the job along with
• A keen sense of design is essential. The incumbent should be able to visualise modern creative designs and get them executed by the in-house designers to achieve a high view to install
• A passion for mobile apps and digital marketing is a must for the job
• High level of ownership and a go-getter attitude.
• Ability to manage and priorities multiple projects is important. You should be able to multitask and deliver under pressure with strict timelines
• We are looking to hire someone who is a team player and will add to the camaraderie and fun
• Excellent verbal, written, and interpersonal skills. You will have to liaise with partners and clients

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits:
• Leave encashment

Schedule:
• Day shift
• Monday to Friday

Education:
• Bachelor's (Required)

Experience:
• SEO: 1 year (Required)

Work Location: In person