Digital Marketing Executive

Job Overview

We are seeking a Digital Marketing Executive to join our team at International Youth Club. As a Digital

Marketing Executive, you will be responsible for developing and implementing digital marketing

strategies to drive brand awareness, increase online presence, and generate leads. This is a full-time

position based in New Delhi, Delhi, India with a junior level of experience required (1 to 3 years).

Roles and Responsibilities

Develop and execute digital marketing campaigns to drive brand awareness and generate leads

Manage and optimize digital marketing channels, including social media, email marketing, and

search engine optimization (SEO)

Create and curate engaging content for social media platforms to attract and engage target

audience

Monitor and analyze website and social media analytics to identify opportunities for improvement

Collaborate with cross-functional teams to develop and execute marketing strategies

Stay up-to-date with digital marketing trends and industry advancements to ensure effective

campaigns

Identify and implement marketing automation opportunities to streamline processes

Conduct market research to identify target audience and competitor analysis

Monitor and report on campaign performance and ROI

Assist in the planning and execution of offline marketing events and initiatives

Qualifications and Skills

1-3 years of experience in digital marketing

Strong knowledge of content strategy, online marketing, and marketing campaigns

Proficient in content creation, including writing and designing engaging copy and graphics

Familiarity with social media platforms and the ability to effectively use them for brand awareness

Analytical skills to monitor and interpret marketing analytics and make data-driven decisions

Ability to work independently and collaboratively in a fast-paced environment

Excellent communication and interpersonal skills
• Basic knowledge of SEO and website analytics tools