Editorial and Beauty Copywriter

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Directly reporting to the Deputy Editor, the Editorial and Beauty Copywriter is responsible for writing content for our digital channels - including email, Burberry.com, the Burberry App and our social channels - as well as printed materials for events and key brand moments.
RESPONSIBILITIES
· Maintain the brand tone of voice across multiple channels, ensuring consistent accuracy and messaging.
· Work collaboratively with representatives from a variety of teams – marketing, digital design, social, art direction, events, etc. to deliver projects on schedule and to a high standard.
· Implement feedback from senior members of the team, making sure final copy is subbed and applied correctly.
The Editorial and Beauty Copywriter will work on email, .com, social platforms, events and third parties.
Email:
· Write copy for global marketing emails, covering topics ranging from runway shows and new product launches to digital innovations and gifting moments, according to brief and timings.
· Respond to regional email requests, liaising with local marketing contacts to establish the specifics of each brief.
Burberry.com:
· Write weekly landing and home page sells. Check copy in staging environment and feedback any required amends.
· Work with digital designers, marketing team and digital commerce to write rich, engaging content for storytelling pages.
· Write long-form SEO-rich editorial features which bring key brand moments to life, reflect our brand values and showcase our product in an elevated way.
· Write SEO copy for all new pages and refresh existing copy, liaising with the SEO team to ensure it is fully optimised for search.
Events:
· Create e-vite templates for regional marketing teams.
· Review and edit copy for BAU events suggested by regional teams.
· Review e-vite guidelines on a seasonal basis to ensure they are relevant and in keeping with brand tone of voice.