Content Writer and Social Media Assistant

Role Overview

The Content Writer and Social Media Assistant will play a crucial role in developing and executing the content strategy for Philip Morris & Son. This dual-focused position combines creative content writing and social media management, with responsibilities spanning from writing and posting engaging product descriptions and blogs to managing and growing our social media channels. You’ll work within the e-commerce and marketing team to ensure that all content aligns with the company’s brand voice, enhances our online presence, and supports business growth.

This is an excellent opportunity for a motivated individual with strong writing skills and a passion for social media to join a dynamic, growing family business. The role offers the chance to develop your skills in both content creation and digital marketing.

Key Responsibilities

Content Writing

Product Descriptions: Write clear, concise, and engaging product descriptions for the company’s website and online marketplaces. Ensure accuracy and consistency in tone and style.
Website Content: Draft and update content for landing pages, ensuring it is SEO-optimized and aligns with our brand messaging.
Blog Writing: Create insightful and informative blog posts about our products, industry trends, and company news to boost website traffic and SEO performance.
Email Marketing: Assist in crafting copy for email campaigns, newsletters, and promotions to engage our customer base and drive conversions.
Proofreading & Editing: Ensure all written content is accurate, grammatically correct, and free of errors. Proofread marketing materials and social media posts.
Social Media Management

Content Planning & Creation: Assist in developing a content calendar for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, Tik Tok). Plan and create engaging posts that reflect our brand identity and drive audience engagement.
Community Engagement: Monitor social media platforms, respond to comments, messages, and reviews, and engage with followers to build a strong online community.
Content Scheduling: Use social media management tools to schedule posts and maintain a consistent posting schedule.
Campaign Support: Support paid social media campaigns by drafting ad copy and monitoring the performance of paid posts.
Analytics & Reporting

Performance Tracking: Track and analyse the performance of social media posts, blog articles, and email campaigns using tools such as Google Analytics, Facebook Insights, and others.
Monthly Reporting: Prepare reports on content and social media performance, offering insights and recommendations for improvement.
SEO Collaboration: Work with marketing team and consultants to ensure content is optimized for search engines and relevant keywords are included.