Discover SEO Writer | Manchester Evening News

Do you want to work in one of the country's most vibrant newsrooms? We are recruiting for a Discover and SEO Writer to join us at the Manchester Evening News. We are already the largest regional website in the country with a huge audience, but we want to reach even more people.

This is a fantastic opportunity to support the Manchester Evening News’ Google strategy by writing content for our organic and Discover audiences. The ideal candidate will have a good understanding of Search Engine Optimisation (SEO) and Google Discover and the major differences between the two.

We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Manchester Evening News, Liverpool Echo, BirminghamLive (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

This role is home and hub based linked to our Manchester Hub. We are therefore open to candidates based in and around Greater Manchester.


Job Description

What will the role involve?

Supporting our Google organic and Discover strategy by writing content geared towards those platforms
Working with the Head of Search, editors and other reporters to help create and write search and content plans, supporting in delivering Discover best practice advice to teams
Supporting forward planning efforts to establish authority on core topics as well as taking advantage of seasonal opportunities
Working with the Head of Search to manage the day-to-day implementation of our Discover strategy, helping deliver key projects/initiatives to meet the newsroom's growth objectives around Discover
Monitoring Google Discover trends that may support content choices
Identifying topics and areas that would be good organic or Discover opportunities
Writing optimised articles strategically commissioned to target Google Discover topics
Staying on top of the news cycle and communicating trending topics to newsroom managers
Keeping up to date with the latest SEO best practice and help implement it across the newsroom
Maintaining a thorough, up-to-date knowledge of media law and IPSO code