Director| Digital Marketing

We are seeking a Director, Digital Marketing who craves end-to-end ownership of demand generation strategy, loves to build, and thrives in a player-coach role. In this role you will manage a team of experts owning our website, SEO, PPC, and ABM programs and you will be tasked to build and execute our demand generation strategies reporting to the CMO.Location: United States (Home Office)Responsibilities: Manage, mentor and lead a team of professionals to success and growthDevelop and implement a data-driven demand gen strategy aligned with business goals, building scalable marketing programs.Identify and exploit new growth opportunities.Drive measurable performance improvements in paid ads, organic traffic, website conversion, and ABM programs.Champion a data-driven culture by establishing KPIs, leveraging analytics to optimize programs, and recommending improvements.Balance resource allocation with program effectiveness.