Marketing Executive

Job description
Role: Marketing Executive– Brigg

Salary: up to £33k per annum

Benefits:
• Pension
• Onsite parking
• Medical cash plan
• Annual bonus
• 20 days holiday + bank holidays c
• Company events
• Life insurance
• Referral programme
• Store discounts
• Wellness programmes

Position Overview:

Elevation Recruitment are collaborating with one of the UK’s largest manufacturing companies in the UK operating across multiple B2B brands.

Due to a sustained period of exceptional growth, we are looking for a Marketing Executive to join our clients’ expanding marketing team. Reporting to the Group Marketing Manager, you will be responsible for the direct digital communications via email with a large number of Installer Partners as well as their end users, developing these relationships via creative email strategies and persuasive content marketing.

We are seeking a highly skilled and creative Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns. Your expertise will be crucial in developing personalised and localised customer journeys, ensuring an immersive onboarding process.

Responsibilities:
• Develop and execute captivating B2B & B2C email marketing campaigns.
• Identify and cultivate target audiences, actively maintaining and expanding our email lists.
• Create personalised and localised customer journeys to elevate engagement levels.
• Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
• Proactively devise and manage communication calendars for both customer engagement and public relations.
• Collaborate closely with the design team to craft compelling email content and visually appealing templates.
• Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
• Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
• Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
• Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
• Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
• Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
• Supply installer partners with white-label email assets and customised customer journeys.
• Customise digital assets for Installer Partners, ensuring seamless brand consistency.
• Extend marketing services to installers, offering white-label print, web design, and localised digital advertising.
• Supervise artwork briefing and management for print advertising.
• Collaborate on press release creation with third-party agencies and internal teams.
• Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.

Required behaviours:
• Objective, open, honest individual with real integrity and self-awareness
• Strong creative, organizational, problem solving and time-management skills
• Adaptable and quick learner.
• Must be able to apply the most recent marketing trends to the brand’s activities
• Excellent interpersonal, communication and team working skills
• Work well with tight deadlines in a team environment
• Able to take projects from start to finish with minimal supervision
• Demonstrable experience using automated email software