Social Media Marketing Executive

Job description
About Us

Robinsons Group is a family-run manufacturing and construction business, working throughout the UK on Industrial and Agricultural projects. Robinsons’ Head Office is based in Lockerbie, with an additional office in Cheshire. We are passionate about empowering our employees, supporting our local communities, and having a positive impact on our ever-changing environment. Sustaining these family values as we continue to grow is one of our main aims.
Job Overview

As a Social Media Marketing Executive, you will be managing the marketing for four businesses, looking after all aspects of our in-house marketing from running our social media accounts, creation of company portfolios and press releases. This is an excellent opportunity for someone seeking career growth and develop their skillset within an ever-developing business environment. This highly autonomous role will see you utilise your skills and knowledge to propel our business forward and engage with customers, old and new, and potential clientele.
Key Duties & Responsibilities
• Blog content creation for all websites
• Creation and scheduling of engaging content on various social media platforms
• Monitor social media channels for trends and opportunities
• Creating and implementing brand guidelines throughout all companies
• Respond to customer enquiries and engage with the online community
• Manage, develop and execute, social media advertising campaigns
• Manage budgets effectively to maximize ROI
• Email marketing creation
• Create engaging content, including promotions, updates, and valuable information
• Promote events through various channels, including social media and newsletters
• Collaborate with other departments, such as sales and product development, to align marketing strategies with overall business objectives
• Complete market research when necessary to identify opportunities for the business, and when necessary, create & implement launch strategies from conception
• Print Design and advertising
• Plan and prepare all relevant merchandise and content for show season
Person Specification
• Proven experience within a marketing role
• Understand and have experience in Adobe Photoshop and InDesign
• Graphic design skills for creating leaflets, adverts, business cards and other marketing materials
• Keeping a positive attitude, you must be able to work autonomously as well as working as part of a team
• Ability to multitask and work on several different projects/brands at once, occasionally to short deadlines
• Have excellent communication, organisational and interpersonal skills with a keen eye for detail
• Professional certifications in marketing (e.g., CIM or AMA certification) would be beneficial
The Benefits
• 28 days holiday entitlement (inc. bank & public holidays)
• Holiday purchase scheme
• Workplace pension
• Christmas Shutdown
• Discounts on selected items in the on-site Farmfit shop
• Free on-site parking
• Reward & Recognition scheme
• Learning & development opportunities, relative to your role
• Supportive and collaborative work environment
How to Apply

To apply, please submit the following:
• Your CV outlining your relevant experience.
• Cover Letter explaining your interest in the role and how your skills align with our requirements.

Submit Application To: recruitment@robinsons-group.com

Contact for Enquiries:

Saphron Irvine, Executive Assistant

Email: saphron.irvine@robinsons-group.com

Phone: 01576 228886