Digital Marketing Manager

Qualifications
The Digital Marketing Manager must have a comprehensive knowledge of e-commerce and the ever-changing digital marketplace, in addition to its complementarity to the brick-and-mortar space
The Digital Marketing Manager must possess technical abilities such as a mastery of Omnichannel Brand Activation, SEO (Search Engine Optimization), Ad & Display, CTV, and Social Media as these skill sets enable the ability to establish or maintain online brand recognition for the company
Responsibilities
The Digital Marketing Manager will report directly to the VP, Brand Marketing and is responsible for developing, implementing, and optimizing marketing and advertising initiatives according to the organization's goals and values
This person must maintain efficient and effective advertising strategies in digital spaces to promote our Brands across different platforms, including Retailers
Develop and implement strategies for new media and digital marketing teams
Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams
Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth
Lead website development and oversee all customer-facing digital communication channels
Track growth and maintain analytical reports to provide up-to-date information to upper management
Perform other duties as needed and directed by management
Job description
Position Summary

The Digital Marketing Manager will report directly to the VP, Brand Marketing and is responsible for developing, implementing, and optimizing marketing and advertising initiatives according to the organization's goals and values. This person must maintain efficient and effective advertising strategies in digital spaces to promote our Brands across different platforms, including Retailers. The Digital Marketing Manager must have a comprehensive knowledge of e-commerce and the ever-changing digital marketplace, in addition to its complementarity to the brick-and-mortar space. This individual must have an advanced understanding of internet regulations and Cookies with CRM experience being a plus. The Digital Marketing Manager must possess technical abilities such as a mastery of Omnichannel Brand Activation, SEO (Search Engine Optimization), Ad & Display, CTV, and Social Media as these skill sets enable the ability to establish or maintain online brand recognition for the company.

Essential Tasks, Duties, & Responsibilities
• Develop and implement strategies for new media and digital marketing teams
• Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams
• Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth
• Lead website development and oversee all customer-facing digital communication channels
• Track growth and maintain analytical reports to provide up-to-date information to upper management
• Perform other duties as needed and directed by management