Digital marketing executive

Digital marketing Executive
ACM NATURAL PRODUCTS PVT LTD • Edavanna, Kerala • via Glassdoor
16 days ago
Full–time
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Job description
Job Summary:

The Digital Marketing Executive is responsible for developing, implementing, and managing digital marketing strategies to enhance the online presence and promote the brand of ACM Naturals. This role involves creating engaging content, managing digital campaigns, analyzing performance metrics, and driving online growth to support the company’s manufacturing operations and business objectives.

Key Responsibilities:
• Digital Strategy Development:
• Develop and execute digital marketing strategies aligned with the company’s goals and target audience.
• Conduct market research to identify trends and opportunities in the manufacturing industry.
• Content Creation and Management:
• Create and manage engaging content for digital platforms, including the company website, social media, email newsletters, and blogs.
• Collaborate with internal teams to produce content that highlights products, services, and industry expertise.
• Campaign Management:
• Plan, execute, and optimize digital marketing campaigns, including SEO, SEM, PPC, display advertising, and social media ads.
• Monitor and manage advertising budgets and ensure optimal ROI on campaigns.
• Analytics and Reporting:
• Track and analyze key performance indicators (KPIs) for digital marketing efforts, including website traffic, conversion rates, and social media engagement.
• Prepare regular reports on campaign performance and provide insights for continuous improvement.
• Social Media Management:
• Manage and grow the company’s presence on social media platforms, including LinkedIn, Facebook, Twitter, and Instagram.
• Engage with followers, respond to inquiries, and build relationships with industry influencers.
• Website Management: