Job Description
Qualifications
Bachelor’s Degree required
4+ years direct experience executing paid media marketing and lead-gen/demand generation
Deep knowledge of executing large-scale digital campaigns across Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc
Proven track record successfully managing acquisition budgets and taking a company through an intense growth period
Hands-on experience managing paid search and paid social campaigns
Data driven and analytically focused, you narrow in on the most important KPIs and ruthlessly optimize them with continuous testing and improvements
Experience with tagging and tracking Google Analytics, Google Tag Manager, and funnel optimization
Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
Ability to influence and interact with senior management
Must be fluent in English
Responsibilities
The DEMAND GENERATION MANAGER will be responsible for formulating and implementing Multi-channel Digital paid advertisement for Coolibar
Develop and execute the paid growth media strategy in partnership with the Director of eCommerce
Collaborate with e-Commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements
Work closely with the content manager and creative team to establish winning messaging and assets
Brief the creative team for campaign goals and requirements
Collaborate with our Product, Creative, and Brand Marketing teams on product launches
Manage paid acquisition across all existing channels (paid social, search, display, video: Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc.), with accountability for sales and ROAS goals
Employ data-driven strategy in order to optimize campaign efficiency (CPL, CPA, CAC) while delivering against growth targets
Ensure successful measurement and attribution to build a clear view of our best performing campaigns, and marketing’s overall impact on customer growth
Stay abreast of new trends, tactics, tools, and partners that can help us deliver a first in class digital strategy
Manage and report KPI’s (CAC, LTV, etc.) and attribution modeling for channels
Build, monitor and report on all paid KPIs, and provide strategic recommendations based on performance metrics
Partner with CRM on audience development in relation to new customer acquisition
Job description
Technical. Elegant. World Leader in Sun Protection You Wear.
As an employee of Coolibar you are working to support the company mission to "Protect the World from Sun Damage”.
We are currently seeking a self-motivated, hard-working Demand Generation Manager who has detailed Digital Marketing experience with a data driven/performance based approach.
The DEMAND GENERATION MANAGER will be responsible for formulating and implementing Multi-channel Digital paid advertisement for Coolibar.
Responsibilities
• Develop and execute the paid growth media strategy in partnership with the Director of eCommerce.
• Collaborate with e-Commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements
• Work closely with the content manager and creative team to establish winning messaging and assets.
• Brief the creative team for campaign goals and requirements.
• Collaborate with our Product, Creative, and Brand Marketing teams on product launches
• Manage paid acquisition across all existing channels (paid social, search, display, video: Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc.), with accountability for sales and ROAS goals.
• Employ data-driven strategy in order to optimize campaign efficiency (CPL, CPA, CAC) while delivering against growth targets.
• Ensure successful measurement and attribution to build a clear view of our best performing campaigns, and marketing’s overall impact on customer growth.
• Stay abreast of new trends, tactics, tools, and partners that can help us deliver a first in class digital strategy
• Manage and report KPI’s (CAC, LTV, etc.) and attribution modeling for channels. Build, monitor and report on all paid KPIs, and provide strategic recommendations based on performance metrics
• Partner with CRM on audience development in relation to new customer acquisition.
EDUCATION & EXPERIENCE:
• Bachelor’s Degree required
• 4+ years direct experience executing paid media marketing and lead-gen/demand generation
• Deep knowledge of executing large-scale digital campaigns across Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube, etc.
• Proven track record successfully managing acquisition budgets and taking a company through an intense growth period.
• Hands-on experience managing paid search and paid social campaigns
• Data driven and analytically focused, you narrow in on the most important KPIs and ruthlessly optimize them with continuous testing and improvements
• Experience with tagging and tracking Google Analytics, Google Tag Manager, and funnel optimization
• Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
• Ability to influence and interact with senior management
• Must be fluent in English
