Digital Marketing Strategy Specialist

Job description
£430.00 per day PAYE PLUS HOLIDAY

HYBRID

London Based

60% Office Based/ 40% WFH

My client are a Global Management Consultancy who are looking for a Senior Digital Marketing Strategist to join their team.

The role will be the central point of strategy and the team will work to deliver transformative change in capability, innovative programme design and embed a performance mindset.

Responsibilities:
• Performance Evaluation & Strategic Planning/Development
• Evaluate the current state marketing performance, identify key levers to increase performance and develop strategies
• Identify and propose optimization opportunities on digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising to drive growth.
• Transformation Workstream
• Own the development of new capability of capability improvements that can increase performance or increase agency effectiveness

Audience Targeting and Segmentation:
• Refine audience targeting strategies to reach the right customers with the right message at the right time.
• Reporting and Communication: Provide regular reports and post campaign analysis on growth metrics, campaign performance, and insights to internal and external stakeholders.

Key Skills & Experience:
• Proven experience (5+ years) in digital marketing, CRM, performance marketing, marketing technology or similar fields.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Knowledge of digital sales & marketing tools and technologies
• Experience in customer & marketing data strategy
• Experience in and a high level of understanding of SEO, SEM, digital media marketing, email marketing, and content marketing.
• Experience with A/B testing, multivariate testing, and other experimentation techniques.
• Expert in evaluating marketing campaign & programme performance Excellent communication and interpersonal skills.
• Experience working with Brand & Creative Strategists
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

This role is initially for 4 months and could be extended!

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