Senior Brand Executive

Job description
About The Role

We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.

Our Brand & Creative team align to Simplyhealth’s objective of improving access to healthcare for all in the UK by building a greater public awareness of our brands and our social purpose; part of our Purpose & Vision strategy pillar.

The Senior Brand Executive will report into the Brand & Creative Lead. The Senior Brand Executive will support the vision and direction for Simplyhealth and Denplan to become nationally recognised, resonant brands. They will be a key driver in the execution of Simplyhealth’s product-led vision and strategy, working alongside the Content Marketing and Design teams to ensure the brand is appropriately represented through a central campaign calendar for the full Simplyhealth portfolio.

The Senior Brand Executive will be primarily responsible for delivering the brand infrastructure, championing the Simplyhealth and Denplan brands and ensuring consistency both across the business and externally. They will ensure that the value of brand is recognised and hold responsibility for embedding our vision across the business and beyond. They will own our brand guidelines, working closely with the Content, Product Marketing, Communications, Growth and CRM teams to ensure consistency in brand positioning.

Key Responsibilities
• Key driver in the execution of Simplyhealth’s product-led vision and strategy
• Support the Brand & Creative Lead with brand portfolio management for Simplyhealth Consumer, Simplyhealth Corporate, Denplan B2B (dentists and corporates) and Denplan B2C (patients); able to prioritise against strategic brand objectives
• Support the development, management, and implementation of Simplyhealth brand activities and campaigns to support the strategic initiatives of the business
• Own the Simplyhealth and Denplan brand guidelines
• Act as a brand ambassador to promote consistency and a guardian of the brand guidelines
• Ensure activity is true to brand, whilst meeting the needs and requirements of Product Marketing, Communications, Growth and CRM team
• Ensure activity is clinically sound, compliant and accurate, ensuring audit-trail (Resource Den) approval
• Joint responsibility, alongside channel owners, to ensure campaigns are closely monitored, with robust OKRs in place

About You

You’ll need:
• Experience of brand management, preferably across a portfolio, including building, growing and repositioning a credible brand
• Have worked with, or on, all marketing channels
• Brand guideline ownership and accountability
• Experienced with managing agencies
• Experience of delivering campaign plans
• Experienced with building strong stakeholder relationships, using great communication skills
• Experienced with multi-tasking, prioritising, and working at speed – and pivoting when we need to!
• Experienced with project managing campaigns, including reporting
• Experienced working in a regulated business and/or healthcare
• Self-motivated, creative, with both a big picture approach and tactical ability, making data-driven decisions with customer-centricity at heart, and a willingness to challenge
• Excellent attention to detail; including writing and proof-reading

Our Dream Candidate Might Also Have
• Experience in the B2B sector

What’s In It For You

As well as a competitive salary, our benefits package includes:
• Group bonus scheme
• Generous pension with a 6% pension gift from us
• 28 days holiday (plus bank holidays) - with the option to buy and sell a further 5 days
• Flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers and more)
• Your own health plan
• Access to a wellbeing hub
• Shopping discounts
• Recognition awards
• Give as you earn
• 3 volunteering days

We have a head office in Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach This means you can flex when and where you spend your time. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.

Your Recruitment Journey

We’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.

Your process
• Screening call with Talent Acquisition Team
• Virtual Interview with the hiring manager and team
• Aptitude assessment
• Presentation/case study with the hiring manager and team
• Offer

Should you require any additional support with your application, or need us to make any adjustments for you, please contact our Talent Team; [email protected].”

Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.

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