Job Description
EventGraphia is fast growing start-up providing tech enabled wedding photography services pan India. We are revolutionizing the $20 billion wedding & events industry using our tech enabled optimisations.
Job Summary:
The Social Media and Marketing Manager for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand’s online presence.
Key Responsibilities:
• Strategy Development:
• Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.
• Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.
• Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.
• Content Creation & Management:
• Create, curate, and manage all published content (including treading & engaging reels, , wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.
• Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.
• Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.
• Community Management:
• Engage with our online community by responding to inquiries, comments, and messages from potential clients
• Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.
• Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.
• Campaign Management:
• Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers
• Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.
• Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.
• Analytics & Reporting:
• Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.
• Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.
• Use insights from data to refine marketing strategies and content to better connect with our target audience.
• Branding & Awareness:
• Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.
• Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.
• Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty.
