Digital Marketing Manager

Qualifications
Experience and Skills Required
Minimum of three years of marketing experience in a related field
Proficiency in Facebook Business Manager, WordPress CMS, and Google Analytics
Expertise in graphic design software such as Canva, Photoshop, or Illustrator
Exceptional writing skills with a proven ability to create compelling social media content
Responsibilities
The successful candidate will develop, implement, and oversee digital marketing strategies that enhance the hotel's online presence, drive revenue growth, and deliver exceptional guest experiences
Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets
Oversee and manage Fairmont Miramar’s microsite and brand sites, ensuring traffic and engagement through best practices, content updates, and innovative design
Keep all website content, including images and copy, up to date across brand and third-party platforms
Liaise with the corporate office for website enhancements and functionality upgrades
Develop campaigns to grow social media presence, email subscribers, and drive bookings
Manage publishing on Instagram, Facebook, and LinkedIn for the hotel and affiliate brands
Engage in community management and coordinate with influencers for promotional campaigns
Design and produce visual assets within Fairmont’s brand guidelines, including promotional collateral, printed materials, digital banners, and presentations
Organize and manage photo and video shoots on the property
Lead graphic design initiatives for various promotional campaigns
Coordinate with display ad agencies for campaign implementation and monthly reporting
Manage and optimize the hotel’s presence on online travel agency (OTA) platforms
Implement and monitor Meta and Google ads, as well as email marketing campaigns
Job description
Company Description

Fairmont Miramar, a premier luxury hotel, seeks a talented and innovative Digital Marketing Manager. The successful candidate will develop, implement, and oversee digital marketing strategies that enhance the hotel's online presence, drive revenue growth, and deliver exceptional guest experiences.

Job Description

Essential Duties
• Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets.

Website Management
• Oversee and manage Fairmont Miramar’s microsite and brand sites, ensuring traffic and engagement through best practices, content updates, and innovative design.
• Keep all website content, including images and copy, up to date across brand and third-party platforms.
• Liaise with the corporate office for website enhancements and functionality upgrades.

Social Media Management
• Develop campaigns to grow social media presence, email subscribers, and drive bookings.
• Manage publishing on Instagram, Facebook, and LinkedIn for the hotel and affiliate brands.
• Engage in community management and coordinate with influencers for promotional campaigns.

Content Creation
• Design and produce visual assets within Fairmont’s brand guidelines, including promotional collateral, printed materials, digital banners, and presentations.
• Organize and manage photo and video shoots on the property.
• Lead graphic design initiatives for various promotional campaigns.

Digital Marketing
• Coordinate with display ad agencies for campaign implementation and monthly reporting.
• Manage and optimize the hotel’s presence on online travel agency (OTA) platforms.
• Implement and monitor Meta and Google ads, as well as email marketing campaigns.

Qualifications

Experience and Skills Required
• Minimum of three years of marketing experience in a related field.
• Proficiency in Facebook Business Manager, WordPress CMS, and Google Analytics.
• Expertise in graphic design software such as Canva, Photoshop, or Illustrator.
• Exceptional writing skills with a proven ability to create compelling social media content.

Additional Information

All your information will be kept confidential according to EEO guidelines.