Apprentice Digital Marketing Executive

Job Title: Digital Marketing Manager

About the Company:

Optical Express is the UK's only complete eye care provider and Europe's leading private provider of laser eye surgery and premium intraocular lens and cataract surgery.

Each week, Optical Express Surgeons undertake more laser eye surgery and private intraocular lens procedures collectively than any other providers. For over 34 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express, supported by an esteemed International Medical Advisory Board, is a thought leader in the global optometry and refractive surgery industry.

About the Role:

We are seeking a highly motivated and experienced Digital Marketing Manager to join our marketing department. As a key member of our team, you will be responsible for managing all aspects of our digital marketing campaigns to meet strategic and business goals.

Key Responsibilities:

Team Management: Manage and lead the digital marketing team to achieve exceptional results.
Digital Campaigns: Develop and execute high-performing Google Ad and Meta Ad campaigns to drive acquisition and engagement.
Reputation Management: Monitor and manage our online reputation across all platforms to maintain a positive brand image.
eCRM Activity: Design and implement effective email and SMS campaigns to nurture leads and drive conversions.
Supplier Relationships: Build and maintain strong relationships with third-party suppliers to ensure seamless campaign execution.
Requirements:

Experience: Proven track record of managing high-performing digital marketing teams and large-budget campaigns.
Digital Marketing Expertise: In-depth knowledge of Google Ads, Meta/Facebook/Instagram Ads, HTML, and CSS.
Communication Skills: Excellent communication and influencing skills to drive results and build strong relationships.
Attention to Detail: High attention to detail to ensure accurate campaign execution and data analysis.
Creativity and Drive: Curiosity and drive to understand consumer behavior and develop innovative marketing strategies.
Benefits:

Competitive Salary: £60,000 - £80,000 per annum, depending on experience.
Free or Discounted Optical Products/Procedures: Enjoy access to exclusive discounts on optical products and procedures.
Career Progression: Opportunities for career growth and development within a global organization.
Modern Working Environment: Work in a state-of-the-art facility with cutting-edge technology support.