Digital Marketing Lead

We are seeking a dynamic, client-focused professional to lead strategy development, oversee client relationships, and work with the internal team to ensure seamless execution. The ideal candidate will have a strong background in content marketing, an ability to understand client needs, and a knack for building actionable, data-driven marketing strategies.

Responsibilities
• Act as the primary point of contact for clients, building and nurturing strong, long-term relationships.
• Understand the client's business models, goals, and target audiences to tailor content marketing strategies accordingly.
• Communicate project progress, insights, and results to clients, ensuring alignment at every stage.
• Lead the process of understanding client businesses, reviewing products/services, and analyzing competitors.
• Build and develop content strategies, including content calendars, in alignment with clients' goals.
• Collaborate with the creative and technical teams to ensure the content aligns with SEO best practices and audience preferences.
• Work closely with the content creation team, including writers, designers, and video producers, to ensure high-quality output.
• Manage the distribution of content across prioritized channels like websites, social media, newsletters, and more.
• Optimize campaigns through data analysis and ensure continuous performance improvement.

Requirements
• 5+ years of experience in digital marketing, with a focus on content strategy and organic lead generation.
• Proven experience in client relationship management, ideally in a marketing or agency environment.
• Strong understanding of SEO, social media, email marketing, and other digital distribution channels.
• Excellent communication and project management skills.
• Ability to analyze data and optimize marketing campaigns.
• Experience managing or working within a content team, with the ability to guide strategy and execution.

This job was posted by Jai Jalan from Better Software.