Junior Copywriter

About 1702 Digital

1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.

It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.

Why are we one of the fastest-growing companies?

Within 6 years of our existence, companies like Adani Wilmar Limited, Dalmia, IDFC First, Narsee Monjee, Jubilant Foods, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC , Camlin to name a few, work with us us for their digital first marketing strategies and execution.

We have exclusive verticals for branding, strategy, art direction, SEO, technology development

Who are we looking for?

Designation: Junior Copywriter

● Key Mandatory Skills:

a. Excellent copywriting skills

b. Great powerful pitch and presentation skills

c. Excellent Visualization Skills

d. Knowledge of the digital first marketing industry overall

● Additional Skills:

a. Good track record of upselling various creative formats

b. Team management skills

What will your Key Results Areas (KRAs) be?

A one like KRA would be to write clear compelling copies across sectors and brands. Ultimate result of good understanding of a brand results in getting the copy and visuals right.

Overall KRAs:

Social Media

a. Inputs on how to build communities on social media that lead to organic traction.

b. Opinions on the latest trends on digital platforms and how the same can be leveraged for brands (This is different from “moment marketing”. You should be able to spot long term trends that can be leveraged for clients)

c. Deep understanding of each and every social media inventory present (For example, when to use Insta Stories v/s When to use Insta Feeds)

Paid Media

a. Inputs on what communication works best as various funnel stages

b. Understanding nuances of various ad inventories (example - What content increases CTR on FB ads, what increases CTR on Google Search copies)

Brand Building

a. Building a brand digitally from scratch and having a medium and long term vision for the brand

b. Coordinate with the team to define campaign objectives, set key performance metrics, and establish project approach.

Other Digital Properties

a. Understanding content that works on emails, blogs, app notifications, etc that leads to better conversion

b. Understanding the UX preferences and how better content affects conversion rates