KINESSO - Associate Director, Content and Brand Strategy

Position Summary

KINESSO is hiring a strategic individual to manage content capabilities in Canada as the Associate Director, Content and Brand Strategy. The primary responsibility in the role is an ability to function as the creative and brand strategy lead with support from the strategy team . An ideal candidate is a quick learner who can research, ideate and develop strategies that deliver business impact for clients. With experience managing complex content projects, applicants believe in the power of content to reach audiences in unique and impactful ways. We are looking for an individual who will be a content advocate with the ability to quickly learn and sell the agency's capabilities and bring them forward for clients.

The Associate Director, Content and Brand Strategy functions as the account lead and main point of contact for clients and agency partners through receiving the brand brief, to proposal build and across the approval and development process.

Key Responsibilities

Support the Content Strategy and Creative team in identifying and developing new content and talent opportunities across the business
Develop relationships with key content partners to identify the latest and greatest opportunities for our clients
Build relationships with agency partners to develop deep knowledge of client business and challenges
Contribute to thought leadership through research, writing, and generating new ideas
Dedicate time to consistently furthering your understanding of the content landscape so you can bring a unique and fresh perspective to opportunities — no one on our team ever stops learning

The AD, Content at their core is a data loving strategist who is an expert in ideating and developing content ideas that deliver against a strategic core insight.
Be a content advocate with the ability to quickly learn and sell our capabilities and bring those forward for clients and GMPs
In collaboration with the producer ensure all elements of a program are completed as intended and result in premium content for clients
Operate as a cross-functional partner bringing content solutions forward for clients and internal teams
The AD Content is a self-starter who can lead and guide the content strategy team; both 'up' and 'down' the hierarchy. You are someone who cannot only drive the content agenda but also add tremendous value to our media product and pitch efforts.
Function as a knowledge center of excellence for KINESSO capabilities inclusive of creative, influencer and brand and talent partnerships, with top-of-mind considerations for how they can be activated
Participation in the conception, design and development of creative and strategic initiatives
Candidate must have a high-level understanding around how content is consumed, discovered and created for various platforms within a plan, ranging from digital and social to TV, events and cinema

Desired Skills & Experience

Approximately 8 years professional experience in content, account management, digital media, marketing, advertising, agencies, production – must have with client management experience.
Ability to craft and deliver compelling stories and ideas through ppt and live presentation formats
Exceptional organizational and presentation skills
Advanced understanding of the content landscape, how channels and formats differ
Expertise in insight mining and strategic brand leadership
An ability to track trends and capabilities in content and deliver POVs as to impact on brands
Trusted resource for media and client teams
Ability to track and deliver against projects and timelines

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com