Lead, Developing Markets, ACG Group

ACG Associated Capsules Pvt. Ltd

Primary Responsibilities

Strategic and Planning
• Account management of respective vertical in terms of supporting the businesses with all marketing activities and collaterals
• Planning annual calendar of marketing activities including product campaigns with lead targets, execution plan and the annual budget

Functional
• Develop integrated B2B marketing campaign strategies and activity plans for key vertical product/s & services, use integrated marketing channels effectively and achieve campaign objectives including generating qualified leads.
• Ensure each campaign has clear metrics are achieving appropriate return on investment in line with pre-decided goals.
• Work collaboratively with key stakeholders to implement campaign activity including: Product Marketing, Digital Marketing, Sales, Events, Brand & Design, International and Regional offices, Content and Media/PR leads.
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget, deliver campaign activity results through regular presentations and distribute learning for future campaigns.
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief, and oversee implementation.
• Keep abreast of current trends in campaign marketing through research, competitor mapping etc.

People Development

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Key Result Areas
• Brand credibility & Brand strength
• Customer awareness of ACG products and services
• Marketing Budget - Planned vs Actual
• Return on investment (ROI) of brand
• Return on marketing investment (ROMI)

Key Interfaces

Internal Interfaces
• Sales (Sales target vs actual data, data around large accounts)
• Business Heads (Marketing metrics)
• Product Management (Product performance & Pipeline)
• Business Product Marketing

External Interfaces
• Key Customers
• Industry Experts
• Marketing Vendors
• Media Agencies

Competencies

Product Knowledge

Project Management

Marketing Execution

Strategic thinking and planning

Cross functional Skills

Customer Focus

Delivering Consistent Results

Strong Communication skills