LEAD - Ecommerce & Digital Marketing

Role: Lead - Ecommerce & Digital Marketing

Reports to: Head - Marketing & BU

Education Qualification: Master's degree in Business, Marketing, E-Commerce, IT, or a related field

Experience required: 4-8 years of experience in Ecom Market Place

Technical & Professional Knowledge required:
• Strong understanding of online sales platforms (e.g., Flipkart, Amazon, Industry buy, Moglics etc) and digital marketing strategies.
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Knowledge of UX/UI principles and how they impact online sales.

Overview:

We're seeking a results-driven e-commerce manager to lead our e-commerce operations and strategy. The person will drive organisational growth in domestic and international ecommerce platforms by managing the online store, optimising sales funnels, and collaborating with various departments to ensure an exceptional online shopping experience.

Job Description:
Platform Operations
• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Managing the day-to-day operations of the e-commerce platform, including product listings, pricing,promotions, order fulfilment, tracking returns and inventory management.
• Cross-functional collaboration with marketing, product, logistics, and IT teams to ensure smooth e-commerce processes and listing of entire product portfolio.
• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.
• Managing relationships with market place partners / e-commerce platform like Flipkart, Amazon, Clicktec, Moglix, Industry buy etc.
• Analysing sales performance and customer behaviour to identify opportunities for improvement.
• Market and Category Analysis (Competitors analysis, market trends, Price Benchmarking)
New Partners Onboarding
• New Partner registration (India and Global)
• Cross-functional coordination for Backend testing and onboarding new ecommerce partners
• Manage and create individual and bulk listing of new products on the e-commerce portals.