Lead | Growth Manager |MSME|

Role Details

As a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through cross-sell, upsell, and adoption of MSME digital banking services like Transactions, Remittance, Trade, Bill Payments etc, ).

In this role, you will shape the “MSME Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

A. Customer Engagement:

o Work on initiatives/levers to increase the traffic on bank’s MSME app channels (mobile/net) with an objective to increase conversion from target bases and drive adoption among the new/existing consumers.

o Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)

o Improve conversion funnel continuously by driving optimization of digital journey

o Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.

o Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.

B. Product Enhancement

o Be the voice- of MSME customer in shaping the new set of features/products that the bank should launch

o Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs

o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives

o Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers

o Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Work Experience
• 6+ years of relevant experience in growth/product marketing for a digital business/apps
• Customer centric mindset and eye for detail is a must
• Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
• Prior experience of executing D2C, B2B, MSME campaigns and content strategy
• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus