Manager, Brand & Marketing Technology

Company description

Strive was founded in 2020 and has since grown to a team of 100+ industry leaders with many years of experience. We are located in the heart of Toronto, at 110 Yonge St Suite 1704, Toronto, ON M5C 1T4. At Strive, our entire team exhibits excellent collaboration, and clear communication, and takes a hands-on approach of support and respect at every level of the organization. At the same time, we empower all our employees by providing an environment, resources, and tools to solve problems, be challenged, and ultimately grow their career..

For our customers, we aspire to always exceed their expectations – this is infused in our mission to provide a “better lending experience”.

To learn more about Strive, please visit our website or LinkedIn.

Job description

Strive is an award winning Canadian residential mortgage lender obsessed with customer satisfaction. Our mission is simple: to offer industry leading products and services to Canadian mortgage brokers and their clients with a focus on relationship building and best in market tech.

To succeed at Strive, you must embrace the fact that Strive is a start-up, has a very entrepreneurial culture and mindset and is committed to building a team-focused organization with bold goals and objectives to grow our company and reward staff excellence.

About the role:

This role is perfect for someone who is looking to join a team of driven and entrepreneurial professionals. As our Manager, Brand & Marketing Technology, you will be a jack-of-all-trades – brand champion, creative design expert, webmaster, marketing technology guru – bringing your multi-faceted skills to work every day.

Reporting to the Vice President, Marketing you will play a key role in building the future of Strive. We are a creative team dedicated to telling stories and creating experiences for Strive employees, partnerships, and clients. Your keen attention to detail will serve you well as you protect our brand across all platforms and deliver bold creative content that represents our mission, culture, and services to brokers and borrowers across Canada. We are a small, but mighty, marketing, communications, events, and brand powerhouse. We do it all! Your contributions will be highly impactful, and initiative is rewarded.

If you have a strong desire to learn, grow, and contribute to Strive’s goal of providing A Better Lending Experience, we invite you to apply!

This position has a hybrid working environment and is based in Toronto, ON.

Your day to day will include:

Brand Champion

Build a brand identity and message which resonates both with the needs of the target market and with the value proposition of the business, accommodating new brand identity needs from time to time.
Communicate the brand promise to audiences by making use of all touchpoints and channels.
Advise multiple teams on branding strategy and through development of brand tools.
Creative Design Expert

Develop and maintain a consistent creative vision for a company’s brand and projects.
Establish budgets and timeframes.
Oversee creative projects from concept to final product.
Oversee corporate branded gear program.
Webmaster

Lead website renewal project from start to finish
Improve intranet through design and user experience analysis.
Maintain online content with regular review and updates.
Mitigate website errors by running tests to ensure designs or updates function properly.
Monitoring online traffic and performance.
Marketing Technology Guru

Develop, implement, continually assess marketing technology strategies to improve efficiency and effectiveness of marketing campaigns.
Collaborate with internal teams and external vendors to test, evaluate, select, configure and manage marketing technology platforms such as CRM and email distribution, marketing automation tools, and social media management software.
Manage data collection and analysis to optimize campaigns and maximize ROI.
Train and support internal teams on the use of marketing technology and best practices.
Ensure compliance with data privacy regulations and cybersecurity best practices.
Evaluate and recommend new marketing technologies to improve workflow and enhance customer experience.
You will bring:

Bachelor’s degree is desired, preferably in business, marketing, or communications, etc.
Education or training in graphic design and design software.
Previous experience in the mortgage industry is strongly desired.
Previous experience with website design and content management.
Hands-on knowledge of core digital marketing tools including Adobe Programs (Creative Cloud, Acrobat), HubSpot, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Must be an adaptable team player who thrives in a fast-paced work environment.
Highly organized, ability to take initiative and be independent.
Bilingualism (English and French) considered an asset
What we offer:

At Strive, we offer competitive pay and perks, that include, but are not limited to:

Competitive base salary and discretionary incentive pay
Vacation, Paid time off, and holidays
Competitive benefits package that starts immediately
A fun and welcoming learning environment to help you grow
Working 1-1 with senior management and industry leaders
Training and development catered to your career development needs
Strive is an equal opportunity employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the Management team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Job Type: Full-time

Benefits:

Extended health care
Paid time off
Schedule:

Monday to Friday
Application question(s):

In 1-3 sentences, tell us why you are the ideal candidate for this role?
What is your expected salary range for this position?
When are you available to start?
Are you comfortable with a Hybrid working model in Toronto, ON?
Work Location: Hybrid remote in Toronto, ON M5C 1T4