Manager | Content Creation |EV|

Job type
Full-time
 
Location
Chennai, Tamil Nadu
 
Benefits
Pulled from the full job description
Health insurance
 
Full job description
Location
Chennai, Tamil Nadu, India
Category
Marketing
Posted Date
04/25/2024
Job Id
P-10084+

Job Requirements

Position title

Manager - Content Creation (EV)


Reports to

Group Manager


Job grade

Manager


Location

Chennai


Job Purpose


The Resource - Content Creation supports the implementation of all RE communication and ensure consistent communication of the brand across the organization, markets, and touch-points. The incumbent is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends. They also manage the distribution of the contents, following internal clients' specifications or business requirements.

Key Responsibilities

Own all communications and develop content in line with the approved communication plan
Manage production of various content assets including video production, events, social media assets
Liaise with internal and external stakeholders to execute the approved communication plan
Act as the custodian of any brand-related logos / language/ descriptions across various touch points (Factory signage, way findings, doors, banners)
Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed
Ensure adherence to a unified global approach across all digital platforms
Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.
Evaluate vendors to provide the services for various branding initiatives
Provide support with Key Projects, adapt and create assets for region-specific campaigns
Assist with the creation of SOP (6 steps process) for any new requirements
On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.
Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers) and provide country-specific imagery through CGI edits
Manage every piece of content that goes out on the company’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.
Analyze performance indicators and web traffic, identifying areas where the content requires improvement.
Keep track of the existing content strategy performance.
Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.
Proof-read new content to avoid and correct errors.

Work Experience

Education

Essential - Bachelor’s degree in business/ Mass communications/ advertising/ a related field

Experience

8+ years’ experience in a communication role with a global brand or advertising agency
Understanding of production of videos and other creative assets

Fast Track Career Growth
Outstanding launches and riding events
Riders' Leave
Leadership Development Programs
Medical Insurance and Life Cover
Career Progression via internal movements
Equal Employment Opportunity
Amazing Employee Discounts on company products
Voluntary Parental Coverage - Medical Insurance
Rewards and Recognition
Maternity & Paternity leave and benefits