Job Description
Location
Toronto, ON•Hybrid work
Full job description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Title: Manager, Digital Marketing Analytics
Position Overview:
The Manager, Digital Marketing Analytics will lead the strategy, execution, and optimization of data-driven insights across our digital advertising programs. This role is critical in shaping how we measure performance, allocate media investments, and optimize campaigns across paid channels including Search (Google Ads), Social (Meta, TikTok), Display (DV360), and Affiliates. You will be a key business partner to Marketing, eCommerce, and Data teams—developing cohesive narratives that inform executive decision-making and campaign-level tactics.
The ideal candidate is both a hands-on technical expert and a strategic thinker with a strong grasp of media measurement, attribution modeling, data architecture, and customer behavior analytics. This role also involves leading a team of analysts and supporting the evolution of our digital analytics capability across platforms, data pipelines, and personalization efforts.
Key Responsibilities:
Digital Performance Analytics & Insights
Deliver timely, automated performance reporting and dashboards (Tableau, Looker Studio) to track KPIs including ROAS, CAC, CPC, Conversion Rates, etc.
Conduct in-depth analyses across paid digital channels and segments to identify trends, mine actionable business insights, and recommend optimizations and test-and-learn initiatives.
Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and cross-channel incrementality frameworks.
Data Architecture & Measurement Strategy
Lead the tagging and data capture strategy across digital campaigns to ensure accurate and enriched tracking of customer interactions across platforms (web, app).
Partner with Data Engineering to ensure robust and scalable pipelines to the data warehouse (BigQuery), enabling trustworthy reporting and analytics.
Own the Data Management Platform (DMP) taxonomy and partner with marketing on segmentation and personalization strategies.
Project Management and Process Improvement
Manage multiple simultaneous projects with clear prioritization framework.
Actively provide insights and recommendations to improve internal processes to more efficiently allocate resources.
Support development of organizational strategies with focus on team structure, competency requirements, and upskilling frameworks.
Leadership & Collaboration
Lead and mentor a high-performing team of analysts, translating data into clear business narratives and executive-ready insights.
Collaborate with cross-functional teams and vendors to align media and measurement strategies.
Champion a data-informed culture and promote best practices in data visualization, storytelling, and stakeholder communication.
Competencies:
Develops Talent
Decision Quality
Plans and Aligns
Ensures Accountability
Instills Trust
Skills:
Strong analytical, influencing and interpersonal skills
Organizational skills
Stakeholder management
Problem solving, critical thinking, solution-focused approach
Project and resource management
Business acumen and basic financial understanding
Strategic planning
Direct Manager/Direct Reports:
Reports to Sr. Manager, Interconnected and Marketing Analytics
Analysts report to this role
Travel Requirements:
Limited
Physical Requirements:
Extended Sitting
Repetitive Tasks
Hybrid Work:
4 Days in office per week
Travel to store locations as needed
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings
Minimum Education:
Bachelor's or Master’s degree in a quantitative field (Business, Engineering, Math, etc.).
Minimum Years of Work Experience:
5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting.
Hands-on experience with SQL (BigQuery preferred); familiarity with R or Python is a strong asset.
Strong understanding of paid digital channels and platforms, including DV360, Meta Ads, and affiliate networks.
Proven ability to develop interactive dashboards using Tableau or Google Looker Studio.
Demonstrated experience with A/B testing, targeting/personalization tools, and campaign tagging best practices.
Minimum Leadership Experience:
2+ years leading analytics teams with a focus on professional development and strategic impact.
Certifications:
Certification
Other Requirements/Assets:
Experience working in omni-channel retail or large enterprise environments.
Familiarity with GA4, Adobe Analytics, and clickstream behavioral data.
Exposure to clean room environments (e.g., Google ADH, LiveRamp).
Experience in marketing automation platforms (e.g., Salesforce, Unica, Eloqua, Marketo, Adobe).
Knowledge of Canadian privacy regulations (CASL, PIPEDA).
Experience with or exposure to Retail Media Networks (e.g., Amazon Advertising, Walmart Connect, Roundel) or retail monetization analytics is an asset.
